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KOL Deliverables = KOL Budget

Medical Device Success

As you prepare to reach out to your prospective KOLs, you need to have in mind what you want to accomplish with their help and how much you have budgeted for this effort. White paperWhite papers make great proof source sales collateral. The KOL could help you with one white paper per quarter.

Doctors 100
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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Personalization and humanizing the sales experience means prospects will not just hear your message but feel like it’s meant for them and, as a result, be more inclined to engage with it. And that engagement and loyalty tend to pay off in multiple ways. Quality outreach matters — and wins — far more than quantity.

Sales 107
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18 Ways To Improve B2B Sales Lead Generation

Spotio

Your ICP will keep your prospecting efforts on track and make sure you don’t waste time on leads that will never buy the products and/or services that you sell. Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customer relationship management (CRM) tool of choice.

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The Cost of Sales Turnover

The Brooks Group

That why the Sales Research Performance Center (SPRC), powered by The Brooks Group, recently produced “The Ultimate Guide to Hiring Quota-Smashing Sales Reps,” a groundbreaking white paper to address this exact issue. Customer and prospect alienation. Willingness to prospect. Remember that six-figure tally, noted above?

Sales 52
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11 Best Sales Enablement Apps (By Use Case)

Spotio

Many times they include dialers so that reps can call prospects more efficiently, email sequencers so that reps can automate their email communications, and/or social media outreach tools to connect with prospects on sites like LinkedIn. That way, they can send prospects the information they need right when they need it.

Sales 52
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Mobile Sales Enablement: Key Tools & How To Choose

Spotio

They might drive around town to meet local prospects one day, fly across the state to meet a high-value prospect the next day, and fly across the country to attend a tradeshow or industry conference the day after that. While it’s not unheard of, you probably shouldn’t expect to close a prospect on your first visit.

Sales 52
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Door Knocking App 101: What To Look For And Why You Need One

Spotio

Once you add this kind of tool to your tech stack, you’ll plan more efficient routes between prospects, eliminate double visits (i.e. Door knocking apps feature digital maps, which make it much easier to design logical routes between prospects. Just as important, you need to give your prospect a way to contact you down the road.