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Why DTC isn’t, and is, marketing

World of DTC Marketing

Pharma’s attempt to derail Medicare negotiations for drugs has received a lot of negative press while the industry makes a LOT of money. Pharma’s attempt to derail Medicare negotiations for drugs has received a lot of negative press while the industry makes a LOT of money. So what’s the opportunity for DTC marketers?

Marketing 252
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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” Why You Need a Press Release. There are many benefits of publishing press releases.

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Audio Prime—Taking Audio Marketing to the Next Level

PM360

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. But, even in a new media day, old habits die hard. Press the button and it reads you the snippet. And still be consuming media. Alas, they were busy. Life, right? Connections.” “Low-cost.”

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" . Why You Need a Press Release. There are many benefits of publishing press releases.

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Beyond Marketing: Understanding the Role of Healthcare PR

Healthcare Success

annual reports) Organic social media – nurturing online relationships (often a shared function between marketing and PR departments) How Is PR Unique Among Marketing Strategies? patients, families, healthcare professionals, employees, the media, and the public). They do, however, work best together. So, What Exactly Is PR?

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Cracking the Page 1 Code: My Quest for Search Engine Supremacy (and the "Done-For-You" Gift That Changed Everything)

Contrarian Sales Techniques

I'd tried everything: keyword optimization, guest blogging, social media promotion – the SEO buffet, all you can eat. A message touting a "Done-For-You AI Press Release Writer" promised page 1 rankings faster than ever before, without the usual "complicated process, expensive fees, and tons of work." Intrigued, I delved deeper.

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8 SEO Tips for Pharma Websites

PM360

Focus on PR and press releases to well-established press, if possible, with digital links to your site or landing page and try to have links with respected institutions where relevant and permitted. What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%).

Pharma 96