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ELITE 2023 Sales MVP Laura Blair of ConnectiveRx

PM360

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura is not shy about sharing her cancer experience. Laura has educated the new ConnectiveRx employees on the “real” patient journey.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” Finnegan J.

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharma sales rep has been significantly reduced across the board.

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How to Get into Pharmaceutical Sales

Rep-Lite

In this article, we’ll delve into the intricacies of how to get into pharmaceutical sales and the pivotal role of training. What is Pharmaceutical Sales? Skills and Abilities You may have a bachelor’s degree and experience through years of working as a pharmaceutical sales rep, but do you have the skills and abilities ?

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The Challenge of Growing Pharma Sales

Quantified

Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

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