Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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MaBiCo

JULY 20, 2022

The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

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PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. Inside Sales vs Outside Sales, What is the Difference?

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. In this blog post, we’ll look at everything you need to know about medical sales jobs. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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Contrarian Sales Techniques

DECEMBER 15, 2022

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. million for the prescriptions that Chun wrote for Subsys.

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Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. However, for this exploration, we will be using the umbrella term, medical sales representative. So how much do medical sales reps make? In 2023, sales amounted to about 863 million dollars.

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PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. The above factors can yield higher sales, making rare disease drug development extremely lucrative and desirable. The power of inside sales begins here. Inside Sales – A Cost-Effective Solution that Raises Disease Awareness.

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PM360

OCTOBER 25, 2023

However, as the shortage of MDs accelerates 1 the makeup of the healthcare provider landscape has significantly changed, and the role of the nurse practitioner (NP) and physician assistant (PA) has grown in importance. working independently of MD physicians) is not without some controversy.

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Contrarian Sales Techniques

APRIL 26, 2022

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience.

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Contrarian Sales Techniques

APRIL 19, 2022

A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect. For this reason, many medical sales staffs have a background in medical education, marketing and sales. They are medical agents (i.e.,

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Contrarian Sales Techniques

APRIL 26, 2022

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. Medical Sales Executive Job Description 1.

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Contrarian Sales Techniques

APRIL 19, 2022

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. Job Scope Of A Medical Sales Representative 1. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies.

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Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. .

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. The problem, though, is in the word — sales reps.

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Rep-Lite

JUNE 28, 2023

Welcome to the world of medical sales, where opportunities abound for those driven to make a difference. In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. But what sets medical sales apart from other career options?

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MedReps

MAY 17, 2022

For a new medical sales rep, coming up with a pitch can be the toughest part of the job. Wondering how to curate the perfect sales pitch ? The point of a sales pitch is to capture your client’s attention and explain to them why they need your product, all at once. Sales Pitch Dos and Don’ts.

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PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. Consider Prescription Decisions at the Patient Level. Choose a Methodology. Demand Calibration. Conclusion.

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MedReps

MAY 1, 2023

In order to make sales, they need to be aware of all of the related trends in healthcare, as well as know how to connect those trends to the products they sell. After all, physicians and other medical experts are aware of the trends and need to know how the products being offered fit, so it makes sense to include this information.

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World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. ” I spoke to several thought leaders who said they expect a “rush” of patients to their offices once the pandemic metrics improve.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them? References: 1.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

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Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid. Paxlovid in the news.

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World of DTC Marketing

JANUARY 14, 2021

COVID-19 has stopped almost all in-person detailing by sales reps” . Even though HCPs value their interactions with sales reps, we believe pharma companies will generally have fewer opportunities to engage HCPs one-on-one than before the time of the pandemic. Will digital replace the sales force?

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Evolve Your Success

AUGUST 30, 2022

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma.

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World of DTC Marketing

FEBRUARY 3, 2021

The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” Helping patients extends more than a prescription medication; it means listening and learning how to manage their health issues.

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Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

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Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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World of DTC Marketing

APRIL 14, 2021

BMS believes they price our medicines based on the value they deliver,” but physicians say the price is too high. Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions. Drug companies on average spend about 20% of all their sales revenue on R&D.

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World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Work with vendors to submit quantitative metrics proposals, like reaching a certain percentage of your targeted physicians. Product launches are going to need to be micro-targeted to specific audiences.

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Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

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eMediWrite

JULY 1, 2022

In the healthcare sector, sales agents are required to run their “territories” like their own businesses. Top-performing medical sales representatives have an entrepreneurial mind-set for this precise reason. Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative.

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Legacy MEDSearch

MARCH 15, 2023

Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. The acquisition extends HeartBeam’s reach in remote monitoring and detection with full ownership of an existing cutting-edge FDA-cleared product.

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