Pharma Marketing Network

FEBRUARY 25, 2022

In a live conversation hosted by the DHC Group and the Pharma Marketing Network, Jeff Fayer (Director, Patient Experience Lead – CSU, Novartis) was joined by Mark Bard (DHC Group) , R.J. The post A Re-cap of The Year Ahead: Insights from Pharma Executives appeared first on Pharma Marketing Network. Watch Full Event Here.

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Fierce Pharma

JANUARY 18, 2024

At Fierce Pharma, the arrival of a new year is synonymous with the release of our annual special report on drug approvals. | At Fierce Pharma, the arrival of a new year is synonymous with the release of our annual special report on drug approvals.

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Specialization Pharma 130

Pharmaceutical Commerce

NOVEMBER 9, 2023

Session explains how to use this information to help bolster market intelligence, market access, and affordability strategies.

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Clarify Health

JULY 14, 2022

New product expands Clarify’s Growth Solution for life sciences companies, delivering comprehensive real-world insights software for the acceleration of therapy commercialization. Clarify’s life sciences software is acclaimed by Frost & Sullivan for being the most innovative RWE solution in the industry.

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Clarify Health

JULY 14, 2022

With Clarify Access, pharma teams can more rapidly adjust market access strategies, instantly pinpoint formulary advantages and weaknesses to better enable their field force and save time during contract negotiations with specific payers. The research firm cited that Clarify “is in a prime position to lead RWE IT solutions in life sciences.”

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Fierce Pharma

AUGUST 31, 2023

Introduction: | New to this year’s HLTH event, the Pharma & Life Sciences Insights Program, included with HLTH 2023 registration, will spotlight the transformative potential of advanced digital technologies and the impact of a robust digital health strategy on drug discovery, personalized treatments and improving patient outcomes.

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Pharmaceutical Commerce

OCTOBER 10, 2023

The conference will focus on the full breadth of commercialization strategies and operations.

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World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs.

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European Pharmaceutical Review

JANUARY 24, 2024

The first in our inaugural Pharma Horizons report series is dedicated to exploring the latest advances in artificial intelligence (AI) and machine learning (ML) for drug development, pharmaceutical manufacturing and quality control. The post Pharma Horizons: Artificial Intelligence appeared first on European Pharmaceutical Review.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

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World of DTC Marketing

AUGUST 15, 2022

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money. However, some pharma companies are having problems filling open positions, and when they do, they often find it wasn’t a good fit.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53

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Pharmaceutical Commerce

APRIL 3, 2024

We'll be back in Lyon, France, this month to capture the latest insights and advances in pharma logistics—as leaders seek to build the supply chains of the future.

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Pharma 52

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap. An integrated approach that ensures a consistency of message(s).

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Side effects Physicians Insurance Marketing 203

PharmExec

JULY 18, 2023

An insightful discussion about how Meta's newest social media platform, Threads, is quickly adding another facet to the digital landscape for pharma marketers.

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Pharmaceutical Commerce

APRIL 3, 2024

Pharma Commerce makes a return trip to Philly for insights on the latest approaches in patient assistance and adherence.

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Pharmaceutical Commerce

MARCH 20, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Monique French, MPH, Senior Director, Patient Advocacy, Health Policy & Communications, Rx4Good provides insight on engaging multiple healthcare groups.

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Pharmaceutical Commerce

MARCH 21, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Tiara Green, Interim CEO, Accessia Health offers insight on challenges faced by patient assistance organizations and how to face them.

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Patients Pharma 52

PM360

OCTOBER 25, 2023

At the heart of this transformation is the role of medical affairs, which is undergoing something of a rebrand as it moves from supporting function to strategic partner within the broader pharma organization. Pharma’s Data Dichotomy Without a doubt, pharma’s primary mission is to create and provide treatments for patients.

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Pharmaceutical Commerce

FEBRUARY 29, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Corey Ford, VP, Reimbursement & Policy Insights, Cencora, offers his thoughts on where the Inflation Reduction Act will be five to 10 years from now.

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Pharma 59

pharmaphorum

OCTOBER 28, 2022

During Reuters Pharma 2022, in Nice, France, pharmaphorum web editor Nicole Raleigh briefly spoke to Within3’s CEO Lance Hill, following his talk, “Medical affairs takes over: technologies to help unlock the power of insights and gain strategic ground”.

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Medical Pharma 87

Pharmaceutical Commerce

JANUARY 24, 2024

Dave DeJean provides his expert insight on lessons he’s learned from his plethora of time in the industry, along with an outlook on where the pharma supply chain stands in adhering to the Drug Supply Chain Security Act (DSCSA).

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Pharma Marketing Network

SEPTEMBER 19, 2023

Social listening is an increasingly popular tool for pharma marketers, allowing them to better understand their target audience, identify opportunities, and create more effective campaigns. It involves monitoring social media conversations to gain insights into customer behaviour and sentiment, as well as to measure the success of campaigns.

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MedCity News

JULY 6, 2022

Emergn Principal Consultant Mario Moreira shared insights on how pharma companies can use the principles of Value, Flow and Quality to shorten drug development timelines and deliver better patient outcomes through improved ways of working.

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Pharmaceutical Commerce

FEBRUARY 28, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Corey Ford, VP, Reimbursement, Policy Insights, Cencora, provides a look at his recent webinar focused on the implications of the Inflation Reduction Act.

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Eversana Intouch

NOVEMBER 9, 2023

Back in 2003, drugs from large pharma companies made up 36% of the late-stage R&D pipeline. These data are astonishing, given the perception that Big Pharma is the main driver of biopharma innovation. Yet, we know small-to-mid-sized pharma launches face a unique set of challenges. Download POV

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MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . INSIGHT: This is indeed true but what’s missing is the “quality” rating of these online interactions. SUMMARY: Should pharma invest in digital to reach physicians?

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

Eversana Intouch

DECEMBER 1, 2023

This alliance dates back to 2021, but in 2023, as Fierce Pharma put it, we “ roared back from rejection to craft a Cannes-winning campaign hospitals couldn’t ignore.” As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives.

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Pharma Management Leads Marketing 87

Impetus Digital

JANUARY 13, 2023

Out-of-the-box congress engagement & insight-gathering. The growing role of artificial intelligence (AI) and the importance of the “human aspect” throughout Pharma operations. For the sake of this article, we have narrowed the list down and now focus on 8 key themes: Hybrid meetings and events becoming the new normal.

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Pharma Medical Patients Healthcare 109

PharmaVoice

JANUARY 30, 2023

Download the complimentary Guide to Successful Copay Programs that delivers actionable insights to pharma leaders.

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Pharma Marketing Network

OCTOBER 13, 2023

This article will discuss the current pharma PPC landscape, and offer strategies to maximize ROI in a highly competitive market. Understanding the Pharma PPC Landscape The pharma PPC landscape is complex and ever-evolving. Understanding the current market dynamics will enable pharma marketers to develop effective PPC strategies.

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PharmaTech

OCTOBER 18, 2023

These results will provide insights from more than 250 global pharma executives, including discoveries such as pharma confidence dipping below the record scores of 2022, although it has remained extremely resilient despite wider macro uncertainly, according to the press release.

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PharmaTech

APRIL 2, 2023

A growing proportion of drugs in the development pipeline nowadays start out life at small biotech companies, rather than big pharma businesses. While this means the biotechs are taking on more risk, they will also reap greater rewards in the event of success.

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LEVO Health

FEBRUARY 8, 2024

By prioritizing specific HCP marketing strategies, pharma marketers can achieve more effective outreach and forge stronger, more enduring relationships with their target audience. Therefore, pharma companies are investing heavily in digital marketing strategies to reach and engage with HCPs.

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Pharma Marketing Network

OCTOBER 25, 2023

In this article, we will discuss the importance of KPIs for pharma digital marketing campaigns and how they can be used to optimize performance. Additionally, they provide insight into the effectiveness of a campaign and can be used to adjust strategies and tactics.

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