pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. So, patients buy content.’ It does so by offering a modern way of building content. Email is not effective.

Pharma 108

Pharma Distribution Doctors Physicians 108

Pharmaceutical Technology

APRIL 14, 2023

Ginkgo will partner with researchers from Wisconsin-Madison to discover new and improved GD2 CAR designs with improved persistence, fitness and proliferation. The company can use its mammalian cell engineering expertise and capabilities to screen CAR T-cells, to discover and optimise next-generation therapeutic candidates for its partners.

Engineering 105

Engineering Patients Leads Pharmaceutical 105

World of DTC Marketing

APRIL 16, 2021

Additionally, over half of Agencies crave transparency and better communication with a partner who sets reasonable expectations and listens. The other issue, which is the elephant in the room, is the failure of so many product websites to be optimized with new content while unused content remains unused.

Pharma 203

Pharma Media Marketing Specialization 203

Pharmaceutical Technology

MAY 19, 2023

Led by Hatteras Investment Partners, the financing round has seen participation from existing investors, including 8VC, Alexandria Venture Investments and Newpath Partners, along with new investors Moore Strategic Ventures and ARCH Venture Partners. Topic sponsors are not involved in the creation of editorial content.

Leads 98

Leads Patients Pharmaceutical 98

Modus

APRIL 8, 2022

Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a hot topic among organizations balancing multiple sales channels, distributor sellers, and diverse customers.

Relationship management 52

Relationship management Sales Prospecting Management 52

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. Implementing modular content. It’s a must for the industry.

Distribution 78

Distribution Pharma Management Doctors 78

pharmaphorum

NOVEMBER 15, 2022

Then we’ll hear from Aptar Digital Health’s Sai Shankar and Pierre Laurent in a session all about patients as partners in healthcare. Check out that content and more at the day 2 liveblog below. Then more pharma voices with panels featuring speakers from Bristol Myers Squibb and AstraZeneca.

Pharma 112

Pharma Healthcare Healthcare Medical 112

Pharmaceutical Technology

FEBRUARY 23, 2023

To support the mRNA initiatives, RVAC Medicines will continue to partner with GenScript ProBio for the clinical-stage development and commercial stage of its candidates. Editorial content is independently produced and follows the highest standards of journalistic integrity.

Manufacturing 115

Manufacturing Medicine Consulting Pharmaceutical 115

Veeva

MAY 23, 2023

By Lai Teng Teh, Program Manager, Content Partners Veeva APAC Brand managers play an important role in driving effective product launches. Hence, it is important to have a targeted approach to create better and more engaging content to drive business objectives.

Management 52

Management Pharma Marketing Sales 52

LEVO Health

MARCH 4, 2024

Identifying HCP Preferences and Behaviors To effectively reach HCPs, marketers must first understand their content consumption habits and preferences. For example, segmenting HCPs based on their specialty and providing relevant content specific to their practice can increase engagement and build trust.

Marketing 52

Marketing Competition Media Healthcare 52

Pharmaceutical Technology

AUGUST 1, 2022

GreenLight Biosciences Human Health chief science officer Amin Khan said: “This is a tremendous opportunity for us to partner with a premier vaccine discovery team and use our mRNA platform to accelerate the development of coronavirus vaccines which are more broadly protective and durable than those currently available.”.

Marketing 98

Marketing Pharmaceutical Manufacturing 98

Clarivate

MAY 22, 2023

We use generative AI to ensure we provide our customers with the highest quality integrated public and proprietary content and insights, whilst also mitigating any risks involved. We are fiercely protective of data from all sources to ensure the privacy and security of our customers and partners.

Training 115

Training Government Media Pharma 115

Healthcare Success

SEPTEMBER 7, 2022

Here they are again for your ease of reference: Step 1: Lead Generation that Works Step 2: Define Your Doctor Audience Step 3: Create Content They Want and Need Step 4: Promote and Distribute Your Content Effectively Step 5: Implement Marketing Strategies to Build Doctor Referrals or Direct Sales Step 6: Track, Measure, and Optimize.

Doctors 101

Doctors Distribution Marketing Media 101

Healthcare Success

MARCH 28, 2023

These specialists include Account managers SEO strategists and analysts Content strategists and top-tier copywriters Technical SEO experts Developers Social media specialists Building and maintaining fantastic SEO results requires true expertise and ongoing management. Why Is Choosing the Right SEO Partner So Important?

Competition 61

Competition Engineering Consulting Specialization 61

pharmaphorum

DECEMBER 23, 2022

Content automation will deliver as AI fails to live up to the hype. Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. Dynamic digital content will drive MLR, health authority collaboration.

Marketing 91

Marketing Sales Medical Patients 91

Pharmaceutical Technology

MARCH 8, 2023

We are delighted to be partnering with the CAR T pioneers at Penn and believe that combining our expertise in science and technology will help bring the next generation of cell therapies to patients faster.” Editorial content is independently produced and follows the highest standards of journalistic integrity.

Food and Drug Administration 97

Food and Drug Administration Manufacturing Engineering Food 97

eMediWrite

DECEMBER 22, 2023

The quickest method to ensure that change occurs is to set clear expectations and hold partners accountable. When analysing proposals from internal and agency partners, marketing directors must ensure that everything offered takes into consideration the current marketing environment and evolving target demographic.

Pharma 52

Pharma Marketing Distribution Leads 52

LEVO Health

NOVEMBER 16, 2023

This insight is crucial as it underscores the importance of delivering value-driven content that aligns with their educational and professional growth objectives. This demographic is more likely to engage with content that is not only informative but also delivered through modern, seamless digital experiences.

Education 52

Education Specialization Healthcare Healthcare 52

eMediWrite

JUNE 21, 2022

The quickest method to ensure that change occurs is to set clear expectations and hold partners accountable. When analysing proposals from internal and agency partners, marketing directors must ensure that everything offered takes into consideration the current marketing environment and evolving target demographic.

Pharma 98

Pharma Marketing Distribution Leads 98

PM360

APRIL 25, 2023

For instance, Moderna partnered with country music idol Dolly Parton to promote COVID-19 vaccines. Whether you partner with local activists, micro-influencers, or celebrities, find authentic voices to spread your message and gain credibility within vulnerable communities. #4

Digital Media 97

Digital Media Media Marketing Distribution 97

LEVO Health

AUGUST 21, 2023

Recent insights from a study by Indegene revealed that HCPs across various regions have distinct preferences when it comes to digital content. Moreover, a significant percentage of HCPs feel overwhelmed by the sheer volume of content they receive, especially promotional content from pharmaceutical companies.

Healthcare 52

Healthcare Healthcare Marketing Customer Relationship Management 52

PM360

NOVEMBER 27, 2023

The first solution, developed by EVERSANA leveraging AWS and AWS Partner TensorIoT , addresses a time-consuming and error-prone process in the industry—medical and regulatory content approvals. The complexity of this process across healthcare is a primary barrier to delivering personalized and timely customer experiences.

Medical 52

Medical Education Healthcare Healthcare 52

LEVO Health

DECEMBER 28, 2023

The Rise of Personalized Video Content Personalized video content is becoming a cornerstone of marketing trends, proving effective at capturing attention and fostering deeper connections with audiences. Engaging Patients With Tailored Messages Personalized video content can be used to deliver tailored messages to patients.

Healthcare 52

Healthcare Healthcare Marketing Education 52

pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content.

Medical 88

Medical Medical science Education Pharma 88

Copyright Clearance Center

AUGUST 23, 2022

CCC Marketplace provides an advanced workflow and simple buying experience allowing users to easily search, find, and obtain permissions to reuse content from thousands of publishers and rightsholders around the world and to purchase article reprints. I am also very glad to recommend CCC to my colleagues at Chinese STM journals.”.

Medical 98

Medical Leads 98

Copyright Clearance Center

AUGUST 2, 2022

CCC Marketplace provides an advanced workflow and simple buying experience allowing users to easily search, find, and obtain permissions to reuse content from thousands of publishers and rightsholders around the world and to purchase article reprints. I am also very glad to recommend CCC to my colleagues at Chinese STM journals.”.

Medical 98

Medical Leads 98

World of DTC Marketing

FEBRUARY 3, 2022

It won’t be easy and means changing the mindset from a vendor to a strategic partner. Content that’s not being read needs to be removed and added as the noise around your product increases. Agencies are responsible for working with clients to implement changes that support brand objectives.

Pharma 247

Pharma Education Marketing Doctors 247

PM360

JULY 18, 2023

We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards. Content submission and registration to attend the event are now being accepted on the CINEHEALTH website at www.cine-health.com.

Networking 97

Networking Pharma Media Healthcare 97

PM360

JUNE 11, 2022

Twitter’s branded notifications give the feel of a 1:1 conversation between the brand and a follower who has interacted with a certain type of content, serving them related content that mentions the user—very cool and attention-getting, and worth the work with the right call-to-action (CTA)! Leah Cunningham.

Media 98

Media Marketing Healthcare Healthcare 98

PM360

JUNE 6, 2023

Inizio , a global commercialization partner dedicated to the health and life sciences industry, announced that Inizio Engage will now combine the strength, expertise, and proven track records of Ashfield Engage and The Creative Engagement Group (TCEG) into a unified global strategic, commercial, and creative engagement partner.

Specialization 97

Specialization Marketing Patients Medical 97

Pharmaceutical Technology

SEPTEMBER 9, 2022

Initially, the companies partnered to identify new targets for respiratory and cardiovascular diseases using Gatehouse Bio’s artificial intelligence (AI)-powered platform in December 2019. Editorial content is independently produced and follows the highest standards of journalistic integrity.

Pharmaceutical 98

Pharmaceutical Patients 98

Pharmaceutical Technology

MARCH 20, 2023

Under the deal, Penn Perelman School of Medicine Vaccine Research Roberts Family Professor Drew Weissman and his laboratory will partner with RVAC Medicines for the development and optimisation of mRNA vaccine candidates that can induce immune tolerance in the body. Topic sponsors are not involved in the creation of editorial content.

Medicine 98

Medicine Food Leads Patients 98

Pharmaceutical Technology

MARCH 28, 2023

CRISPR Therapeutics and ViaCyte, which was acquired by Vertex Pharmaceuticals last year, will continue to partner on their existing gene-edited allogeneic stem cell therapies to treat diabetes under the collaboration terms. Editorial content is independently produced and follows the highest standards of journalistic integrity.

Pharmaceutical 94

Pharmaceutical Leads Marketing Patients 94

PM360

OCTOBER 13, 2023

MLR Approval: “It doesn’t matter how fast you can generate content if the conveyor belt gets blocked at the end with an outdated medical legal review (MLR) process,” offers Brendan Gallagher, Chief Connected Health Officer, Publicis Health. So any output must be validated by a medical writer who knows their products’ MedLegal requirements.”

Patients 52

Patients Medical Recruitment Training 52

Pharmaceutical Technology

NOVEMBER 16, 2022

“Deep expertise in autologous cellular therapies manufacturing and analytics combined with its scalable platform for suspension-based lentiviral production, make ElevateBio an ideal partner as we progress our oncogenic driver programmes into the clinic and work to deliver transformative therapies to patients and their families.”.

Engineering 98

Engineering Manufacturing Pharmaceutical Patients 98

Pharmaceutical Technology

FEBRUARY 16, 2023

Editorial content is independently produced and follows the highest standards of journalistic integrity. Topic sponsors are not involved in the creation of editorial content. The post MD Anderson and Xilis partner to expedite new cancer therapies development appeared first on Pharmaceutical Technology.

Pharmaceutical 96

Pharmaceutical Patients Medicine Leads 96

Pharmaceutical Technology

OCTOBER 13, 2022

Inceptor Bio has partnered with cell engineering technology company Avectas to improve CAR-T cell therapies’ development and manufacturing to treat solid tumours. Editorial content is independently produced and follows the highest standards of journalistic integrity. Topic sponsors are not involved in the creation of editorial content.

Engineering 59

Engineering Pharmaceutical Manufacturing 59