World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. When I saw the eMarketer report I got on the phone to my contacts within pharma, not agencies.

Pharma 180

Pharma Side effects FDA Media 180

World of DTC Marketing

OCTOBER 21, 2020

My research points were Google, Twitter, and various websites that provide metrics on a variety of topics. 7even : While telehealth has increased, HCP’s report that people who contact them for a telehealth session seem to have “done their homework” around possible treatments. 2020 trend concept.

Media 287

Media Pharma Medical Safety 287

World of DTC Marketing

JULY 22, 2021

In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them. As I reviewed my LinkedIn contact list, I found that more than 85% worked for different companies or left the industry altogether. CEOs need to realign their company culture. I didn’t.

Pharma 309

Pharma Marketing Ethics Consulting 309

World of DTC Marketing

JUNE 6, 2021

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting which was reported by 80% of patients according to USA Today.

Side effects 318

Side effects Insurance Medical Patients 318

World of DTC Marketing

MARCH 21, 2022

According to the report from Trilliant Health “, the total addressable market for telehealth is <1% of the health economy…and declining” Even though more Primary Care is being delivered via telehealth than before the pandemic, that increase is insufficient to make up for declining Primary Care volumes.

Marketing 206

Marketing Patients 206

World of DTC Marketing

DECEMBER 10, 2021

MY POINT : Success is always temporary. Today, STAT News is reporting that they could lay off as many as 1,000 people to save $750 million. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. On top of all this, their current pipeline is anemic.

Training 231

Training Side effects Consulting Media 231

World of DTC Marketing

NOVEMBER 29, 2021

On the other hand, Doximity was getting filled with COVID-19 misinformation and anti-vaccine content posted from physician members, CNBC reported August. They have never let me down, and my clients are delighted with the results. Medscape is the daily news page for HCPs, and they are great to work with for reaching targeted physicians.

Physicians 173

Physicians Marketing 173

New to Medical Device Sales

OCTOBER 18, 2021

So far I’ve been in for 3 months and I wanted to share my experience with you! My first couple of weeks I was drinking from a fire hose- I heard this a million times when I was networking, but never really knew what it meant. You have to learn the product training, accounts (where to go), systems, how to do reporting, and so much more.

Medical 130

Medical Sales Networking Training 130

Medical Device Success

JUNE 3, 2022

The first was my first face-to-face interview for the podcast with Skender Daerti, CEO, The Clinician Exchange. The second was my first physical attendance at a tradeshow since the beginning of the pandemic. The third was my first face-to-face multi-day team meeting since April 2020. I will try to do more.

Medical 100

Medical 100

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. It has been my experience that they do.

Doctors 227

Doctors Media Physicians Pharma 227

World of DTC Marketing

AUGUST 2, 2021

This morning one of my clients lost another talented emarketing person. If I’m standing on my soapbox, I apologize. Many years ago, PWC issued a report that said pharma organizational issues were the biggest challenge to the pharma industry. Obviously, that report was never taken to heart.

Pharma 269

Pharma Marketing Consulting Patients 269

Clarivate

MARCH 14, 2024

For many institutions, this bibliometric data must be reported at the department level to be actionable. Additional development will follow, including improved analytics capabilities and a prebuilt Department Report. Then, we share a clean, accurate data set with everything they need for reporting to funders, or any other reporting.”

Management 52

Management Government Leads 52

World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. I was asked for my thoughts because of my 22 years of experience. It has to be quantifiable so it can be graded.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

JULY 15, 2021

But it only gets worse: Recent reporting indicates that in the months following its halted clinical studies, Biogen undertook a secret campaign, termed Project Onyx, to persuade FDA to approve Aduhelm. Biogen’s reputation is damaged beyond repair, in my opinion. Chairman Committee on Energy and Commerce.

Food and Drug Administration 202

Food and Drug Administration FDA Side effects Ethics 202

World of DTC Marketing

MARCH 24, 2022

Later on, someone in finance noticed that his expense reports had missing receipts, and some expenses were not authorized. I did some more research and didn’t hear anything good about the person I would have been reporting to. When she brought it up to HR, the VP immediately went to the President, and John was asked to leave.

Pharma 213

Pharma FDA Recruitment Marketing 213

InCrowd

JUNE 12, 2023

This is the first Pride Month that I am ringing in as a registered nurse, and while I have been out and proud for 13 years or so, I’m experiencing a renewed connection to the importance of celebrating my community. Her answer reflected what I had intuited, and her entire demeanor changed before my eyes. She was seen.

Healthcare 52

Healthcare Healthcare Safety Patients 52

MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. Yet, the medical community is not equipped to serve us.

Medical 109

Medical Patients Doctors Training 109

World of DTC Marketing

MARCH 5, 2021

I DO care about how people came to my website, where they went when they left, and what content they viewed while on my website. 2wo: Upstream/Downstream Analysis – Offered by third-party analytic companies, these metrics tell you where people came and where they went after visiting my site.

Marketing 155

Marketing Prescription 155

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. This report is strict PR rubbish. They are somewhat embarrassing.

Pharma 143

Pharma Doctors Physicians Medical 143

Map My Customers

AUGUST 4, 2022

The 2022 Field Sales Benchmark Report is now available! This second annual survey by Map My Customers reveals the state of the field sales profession, trends in sales roles, sales time management, key sales statistics, and how technology impacts the way teams operate. Field sales reps spend an average of 21 hours each week driving.

Sales 76

Sales CRM Prospecting Sales experience 76

World of DTC Marketing

JANUARY 21, 2021

SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during the study period (from 37.2% Source: Public Health Reports ). in 2008 to 38.5%

Pharma 180

Pharma Sales tools Medical Media 180

Contrarian Sales Techniques

JANUARY 31, 2023

As the owner of an airport bar restaurant, I've always been on the lookout for ways to improve my sales and stay ahead of the competition. First of all, I made sure to stay on top of industry trends and changes by attending trade shows , networking with other bar owners, and reading industry reports.

Sales 52

Sales Sales Strategy Competition Training 52

Map My Customers

JUNE 14, 2022

The new Lead Finder feature within Map My Customers helps solve both of the above problems. Map My Customers: The All-in-One Field Sales App Map My Customers reporting tools allow you to see your rep's activities and performance. Map My Customers is much more than a simple sales mapping software.

Prospecting 64

Prospecting Leads Sales CRM 64

World of DTC Marketing

OCTOBER 25, 2021

In my opinion, these total urgent care centers will be springing up throughout the US and could even be branded under retailers like Wal*Mart or Target. One urgent care center in Tampa even has its online healthcare records site. Patients have wanted this for a long time. Where does pharma fit in?

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

MARCH 28, 2022

Some days I don’t want to ride, but I understand the importance of exercise to my body. The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? I make the time to exercise via bike riding. Should employers counsel employees on alcohol use?

Insurance 249

Insurance Ethics Healthcare Healthcare 249

World of DTC Marketing

SEPTEMBER 15, 2021

My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office. SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait.

Doctors 199

Doctors Specialization Engineering Consulting 199

World of DTC Marketing

OCTOBER 29, 2020

Rather than just report the numbers my report “tells a story” that managers can use to justify changes to the product website. Fair balance is not being read in ads or listened to on TV, and the language used in fair balance is too often complicated for online health seekers.

Side effects 181

Side effects Safety FDA Pharma 181

Spotio

OCTOBER 30, 2023

Performance Reporting Do yourself a favor and invest in sales tracking software that will simplify the performance reporting process for you. Your tool of choice should allow you to select the KPIs you care about and build custom reports that only include these metrics. 10 Best Sales Tracking Apps For Field Sales Teams 1.

Sales 52

Sales Prospecting Sales tools Leads 52

pharmaphorum

DECEMBER 1, 2022

Myeloma Patients Europe (MPE) has identified significant inequalities among patients’ access to myeloma clinical trials in Central and Eastern Europe (CEE) in a first-of-its-kind advocacy report. In my country, North Macedonia, we do not have access to many clinical trials, and this is a situation replicated across the Balkans.

Patients 72

Patients Physicians Leads 72

Penrod

FEBRUARY 7, 2023

She began her journey to Penrod as a contractor at ManpowerGroup working on reporting and mastering different technologies. I joined a group of them at a table and this led to my interviews.” I think they are going to swallow my head. Drove my mother crazy!” No, really— it’s been in her Slack bio for years.

Consulting 52

Consulting Specialization Training Leads 52

Map My Customers

NOVEMBER 19, 2022

For example, a Forrester survey of 2,000 employees who were using Microsoft Dynamics reported an amazing 245% return on investment as a result of increased productivity. Integrating a mobile-friendly sales optimization tool (like Map My Customers ) into your CRM will help ensure your reps can do all of the above.

CRM 75

CRM Sales Prospecting B2B Sales 75

World of DTC Marketing

APRIL 5, 2021

“Every day, I wonder if I’m going to call into my manager’s office and offered a package because I earn so much,” she told me. Fierce Pharma reported “Former rep Randy Dossat said in his suit he was 55 years old when a new manager moved in. It’s happening in pharma as well.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

World of DTC Marketing

OCTOBER 13, 2021

I was hired to do an analytic report for a client’s website, and the results were poor. My recommendation was to review the research used to develop the site, and after two weeks, I’m still waiting for that research. There it was again.

Pharma 218

Pharma Side effects Marketing Sales 218

World of DTC Marketing

APRIL 13, 2021

First, this data is not my specialty and is generalized. DMD’s Audience Identity Manager sm (AIM) reports real-time data about your website visitors, without requiring a login. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

InCrowd

JANUARY 24, 2023

In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout. A Georgia-based cardiologist explained, “I do feel burnout and underappreciated in my job.

Physicians 91

Physicians Management Healthcare Healthcare 91

pharmaphorum

DECEMBER 4, 2022

According to a recent survey of 450 tech professionals, when asked how their work life has been impacted by the pandemic, 57% of women reported they felt more burnt out, compared to just 36% of men. I’ve been fortunate to work for companies that have supported my upward career trajectory, but I am cognizant that not every woman can say that.

Pharma 97

Pharma Management Education Leads 97

World of DTC Marketing

JUNE 11, 2021

According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. I have an eth­i­cal oblig­a­tion to my pa­tients. Then Biogen reported that the drug had worked in the high-dose arm of one of its late-stage trials. I will nev­er pre­scribe.” Endpoint News.

Marketing 187

Marketing Doctors FDA Pharma 187