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Meet the Impetus Green Team

Impetus Digital

With Earth Week 2023 just around the corner, we thought it was time to officially introduce the award-winning team working behind the scenes to organize our annual Earth Week celebrations and many other sustainability initiatives ! Meet our Green Team Members!

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As FDA weighs another myeloma endpoint for accelerated approvals, experts say timely access is at stake

Fierce Pharma

At an FDA advisory committee meeting this Friday, two teams will present their studies examining the utility of minimal residue disease (MRD) as a potentially approvable endpoint in multiple myeloma. noticed an encouraging yet potentially concerning trend in the treatment of multiple myeloma. |

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The Sales Coaching Best Practices Series: Team Meetings

The Brooks Group

Last week we introduced the Sales Coaching Best Practices Series and kicked it off with One-to-One Sales Meetings. Today we’re discussing Team Meetings —the time you dedicate each week or month to meet with your sales team (virtually or in person) to drive rep recognition, education, communication, and motivation.

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In-person, hybrid, or digital? State of Pharma meetings and events in 2024

Impetus Digital

Whether we’re talking offices, medical congresses, or advisory board meetings , the term “hybrid” is often used to signal the ideal state. In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option.

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Roles and Responsibilities of Specialized Clinical Supply Experts

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial.

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Achieving commercial excellence with streamlined and compliant content management

Veeva

This is especially important as sales channels grow more diverse, offering new opportunities for a differentiated customer experience and more educational content, but also posing a greater challenge for marketing teams with greater demands and shorter lead times.

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How to Boost Pharma Sales AI Training with AI Insights

Quantified

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. That’s a lot of information.

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Close more deals with these winning plays!

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The Impact of Direct Dials on Sales Productivity

How can you (and your sales team) benefit from this eBook? To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.