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DTC as part of an integrated strategy

World of DTC Marketing

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. Most physicians are trained in medicine and rely on their experiences to understand patients.

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There are instances when TV (DTC) is NOT a good idea

World of DTC Marketing

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” ” I understand that DTC marketers are in love with TV even though it’s becoming less effective. On top of these side effects is the common side effect of diarrhea.

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MHRA warns of serious eye-related adverse events after Dupixent use

Pharmaceutical Technology

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Getting an Rx does not address health problems

World of DTC Marketing

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

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“Game-changing” obesity drug over-promising?

World of DTC Marketing

. “Obesity is multifactorial, meaning many factors are involved and go from genetics, lifestyle, mental health issues (such as trauma) to medication side effects,” says Dr. Viana, Clinical Director Yale Medicine Metabolic Health & Weight Loss Program. Click to Tweet.

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

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Cerner Enviza and FDA partner to develop AI drug safety tools

Pharmaceutical Technology

This data will be used by Oracle and John Snow to help the FDA better understand the effects of medicines on large populations. During the two-year project, the companies will assess the mental health side effects of the asthma drug, montelukast.

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