World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. But… Only 23% of Americans Get Enough Exercise.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Clarify Health

OCTOBER 3, 2023

Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.

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PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Help Patients Understand the Need for Effective Treatment—and Get It. We have to make sure patients are getting adequate care.”. “We

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pharmaphorum

SEPTEMBER 16, 2022

George Medicines has partnered with Medisante to provide technology for a study of an experimental triple therapy for hypertension that will allow most subjects to provide data from their own homes. Image source: George Medicines. By 2030, it is projected that over 215 million Africans will have hypertension.

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pharmaphorum

JULY 6, 2022

The regulator has revised the emergency use authorisation (EUA) for Paxlovid (nirmatrelvir and ritonavir) to allow state-licensed pharmacists to prescribe the drug to patients, providing they can provide recent health records and a list of current medicines they are taking.

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