Ethics Media Prescription Side effects 
World of DTC Marketing
JANUARY 12, 2022
As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The answer is “maybe.”
PM360
JUNE 11, 2022
Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Sabrina Skiles.
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