Healthcare Success

NOVEMBER 27, 2023

For example, a fast-growing PPM (physician practice management company) or DSO (dental service organization) might include dozens of doctors who recently owned their practices. These may include the website, paid search, paid social media, traditional advertising, SEO, and more. However, others do not.

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World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Spotio

FEBRUARY 23, 2023

Physicians are harder to get hold of in 2023. Harder to Access Physicians The majority of physicians do not want to meet with pharma reps anymore. Physicians can now learn about new treatments via the internet and communicate with the companies that sell said treatments via phone, email, and even text message.

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Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". I said, "Let me guess. OMG, how did you guess that?".

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Cesare Ferrari

FEBRUARY 18, 2022

As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. Today I will go through the role of KOL in downstream marketing. KOL: A Definition.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

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Rep-Lite

JANUARY 25, 2024

Physician training initiatives emerged in the 1750s and 60s, initially lacking substantial regulation. They use online platforms, networks, events, medical recruitment agencies, and social media for candidate sourcing. They connect healthcare institutions with qualified personnel through diverse channels.

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Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

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PM360

MARCH 24, 2023

Level Ex is pioneering the gaming space as it relates to health and specifically HCPs, taking video game technology such as the graphic engines games are built upon and creating training video games for HCPs to teach them how to do specific procedures. This is not years away—it is already happening at Boston’s Children’s Hospital.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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Healthcare Healthcare Physicians Ethics 52

Medico Reach

JULY 13, 2022

In the medical field, for example, it might be a physician in a hospital or a general clinician. Physicians, surgeons, hospitals, and clinics are usually occupied throughout the day and have little time to talk to sales personnel. Develop a Firm Social Media Presence. Focus on Brand Building. Embrace Email Marketing.

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Healthcare Success

MAY 1, 2023

traditional advertising and digital marketing) Metrics and reporting Staff training Public relations 2. This includes your tagline, mission statement, website content, social media profiles, and shared content. improving employee training, and increasing brand recognition among patients.

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Pharma Marketing Network

JULY 26, 2023

They have invested in compliance training for their marketing teams, adopted sophisticated review processes, and sought external legal counsel to ensure adherence to FDA regulations. With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape.

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Penrod

MAY 24, 2024

A EHR system that provides seamless access to all users, including physicians, nurses, and administrative staff, is essential for efficient and accurate patient care. Ensuring that your staff is trained to provide a welcoming and helpful first impression is essential for maintaining and growing your patient base.

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Healthcare Success

NOVEMBER 17, 2023

You must consider the needs, wants, and preferences of patients, healthcare professionals, referring physicians, and other internal and external stakeholders. Strategies to improve customer service and overall patient experience Staff training —to ensure all physicians and medical staff are aligned with and embody the new brand values.

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Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. He also talks about the impact of social media on shaping people into highly sophisticated buyers, raising the stakes in how MedTech marketing should approach its content creation tactics. It’s the same with physicians and surgeons.

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Storyvine

MAY 3, 2021

ACHL is accredited to provide continuing education programs for physicians, pharmacists, nurses, case managers and dietitians. “As Training Videos: Easily create training video while still maintain human authenticity. Media Contact: Sarah Thorson. pr@storyvine.com. 609-234-8531.

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PM360

NOVEMBER 12, 2023

Macroeconomic Factors The pandemic really changed the game, driven by several disruptions that changed physician and patient behavior forever. 3 However, research from IQVIA suggests that physicians who are comfortable treating and managing patients online are reluctant to start a new drug online. It’s an old adage, but a true one.

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PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. How did I hear nothing, nothing, about this during my entire medical training?” Physicians implant and program the system while patients use an external remote to turn the device on before sleep.

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Eversana Intouch

JANUARY 19, 2023

You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. in the 2020s is no different. Wise marketers will know not to be caught off guard, and not to lag behind customer expectations.

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Integrity Solutions

NOVEMBER 13, 2020

It’s all too easy to fall into the trap of one-way presenting during a virtual sales meeting, especially if you’re not as confident or comfortable using virtual media. Physicians are looking for partners who add value and help their patients live healthier lives, not salespeople pushing product on them.

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Infuse Medical

MAY 2, 2024

For example, Infusion Medical’s InfuseVR allows physicians to upload their MRI and CT scans quickly and then immediately examine those scans through an interactive and immersive VR environment. In this way, physicians can slice through layers of the scan to isolate different regions in it, all in a thorough 3D format.

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Storyvine

MAY 12, 2021

Think of this as like Ask The Expert, where a patient asks a question, and a physician responds. ACHL is accredited to provide continuing education programs for physicians, pharmacists, nurses, case managers and dietitians. “As Training Videos: Easily create training video while still maintain human authenticity.

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pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. Advertisements can be more tailored, and data collection within the Metaverse can allow for more personalised content that will greatly affect physicians and patients.

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Rep-Lite

MARCH 14, 2024

These typically dictate that a medical sales representative participates in manufacturer training and exams to become more proficient and credible. Many employers offer ongoing industry training to keep teams informed about emerging trends. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

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PM360

MAY 25, 2023

Using NLP algorithms, ChatGPT can quickly and accurately analyze large amounts of customer feedback and sentiment from social media posts, comment sections, and online reviews. For pharma marketers, this means BioGPT’s more specific training will help to provide more precise and trustworthy information.

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Healthcare Success

NOVEMBER 7, 2022

Shift your focus to social media videos in 2023. Tailor video content for each social media platform. Whether you’re a new brand or market disruptor looking to make a splash on SERPs and social media platforms or an established brand in need of life support, here are a few things you can do: Leverage your patients' voices (e.g.,

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Infuse Medical

JANUARY 9, 2020

With a product launch plan set in place, you will be able to create marketing collateral, train your sales reps, and cover anything else needed. Social media platforms. If your target audience is physicians, they care more about how it will improve their day-to-day work activities and MOA. Educate & Train Your Sales Force.

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Infuse Medical

SEPTEMBER 17, 2020

With a sales enablement platform like SoloFire , your reps have instant access to all your training and sales collateral in the palm of their hand. Social Media Networking. We couldn’t create a tech list without mentioning social media platforms. Sales Enablement Platform. Incorporate Medical Animation, AR, and VR Technolgy.

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Healthcare Success

SEPTEMBER 27, 2022

Leverage Call Tracking for Healthcare Training to Optimize Your Sales & Marketing. You can then use this data to identify training needs for your staff, ensuring your customers receive the highest quality patient experience possible. CallRail records the actual calls for better customer service and training.

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Sales Pilot Medical Sales Performance

MAY 24, 2023

It’s what makes you pause and stop scrolling through your email or social media feeds. Usually, sales reps call on physicians during office hours or in-between procedures at the hospital. These focal points can generate genuine interest from physicians or other stakeholders involved in the sales process.

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Rep-Lite

JUNE 28, 2023

For example, pharmaceutical sales focus on promoting and selling prescription drugs to physicians and pharmacists, while medical device sales involve selling advanced equipment or implants to hospitals and surgical centers. These programs provide a solid foundation in both the science and business aspects of the industry.

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Rep-Lite

NOVEMBER 14, 2023

These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals. On-the-Job Training: Once hired, expect on-the-job training to learn about the specific products and services you’ll be selling. Why Is Medical Sales a Rewarding Career?

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Evolve Your Success

APRIL 11, 2023

My partner is an emergency medicine physician. Those revisits that healthcare facilities and physicians have are not covered. Sometimes they go back to the primary care physician to do it. Are patients able to follow the directions of the physician?” Once you put the gauze in, then you have to pull the gauze out.

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Sales Pilot Medical Sales Performance

APRIL 4, 2023

Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1. The doctor is active on social media (SM) 2. GET THE FREE MEDICAL SALES COURSE The post The Doctor Doesn’t Meet With Sales Reps first appeared on MEDICAL SALES TRAINING. How do you get around it?

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Evolve Your Success

JUNE 28, 2022

With the lessons learned from his early ventures, he is set to build a great business with an awesome team, continue innovating, tell the right story to their customers, and leverage social media. It doesn't matter how well-trained the sales team is or how good the evidence and the economics are. — Watch the episode here.

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