PharmExec

APRIL 19, 2023

In this exclusive Q&A, Marie Flanagan, offering management director, IQVIA, reveals how patients are reporting adverse events in large numbers on social media.

Media 52

Media Patients Management 52

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

Media 93

Media Prescription Medicine Recruitment 93

PM360

JULY 13, 2023

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

Media 98

Media Pharma Marketing Digital Media 98

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Everyone loves free patients.) Sadly, the promise of social media fame and easy money far exceeds reality—then and now.

Media 55

Media Healthcare Healthcare Marketing 55

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing.

Media 79

Media Healthcare Healthcare Education 79

LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media 52

Media Healthcare Healthcare Marketing 52

World of DTC Marketing

JUNE 30, 2021

While more and more patients become lost in online health misinformation and seek answers to health issues, pharma continues to pitch “me-too” drugs with high prices. I really believe that we have a moral obligation always to put patients first and tell Wall Street to take a hike. I’m sorry.

Media 155

Media Pharma FDA Patients 155

Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

Media 52

Media Pharmaceutical Marketing Safety 52

pharmaphorum

OCTOBER 12, 2022

In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.

Media 52

Media Healthcare Healthcare Pharma 52

PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

Media 52

Media Marketing Education Physicians 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

Media 52

Media Healthcare Healthcare Recruitment 52

PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

Media 72

Media Government FDA Pharma 72

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. Advertisers need new data strategies to continue connecting with the right patients, even as more platforms rightfully add new protections for consumer information. This effort goes beyond traditional geotargeting (i.e.,

Media 98

Media Marketing Healthcare Healthcare 98

Penrod

MAY 28, 2024

Importance of KPIs In Patient Acquisition Key performance indicators (KPIs) allow you to measure the effectiveness of your marketing efforts, helping you discern what works and what doesn’t – avoiding costly mistakes during patient intake. The Major Patient Acquisition KPIs 1.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

World of DTC Marketing

JANUARY 12, 2021

SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money. This represents 31% of all seniors in the US.

Patients 155

Patients Media Marketing Prescription 155

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Media 82

Media Pharmaceutical Medicine Electronics 82

Pharmacy Times

MARCH 28, 2024

The authors note that these findings provide opportunities for health care professionals to utilize social media to reach patients and share accurate information.

Media 42

Media Education Patients 42

PharmExec

FEBRUARY 27, 2023

Bausch + Lomb has launched a social media campaign called "What Sight Inspires You" to raise awareness of age-related macular degeneration.

Media 52

Media Patients 52

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

Side effects 194

Side effects Patients Insurance Doctors 194

LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends. 2022 Social Media Marketing Trends. Social Media as a Shopping Platform.

Media 52

Media Healthcare Healthcare Marketing 52

World of DTC Marketing

DECEMBER 22, 2021

While there is usually a dropoff in visiting doctors during the holidays, most see a significant decrease in patient visits. Many patients are shunning hospitals and clinics. Our healthcare system doesn’t spend enough on prevention because we treat patients. The coronavirus has diminished trust in the U.S.

Patients 241

Patients Doctors Healthcare Healthcare 241

Salesforce

FEBRUARY 20, 2024

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

Patients 137

Patients Pharma Consulting Leads 137

LEVO Health

MARCH 20, 2023

Can patient voices be influencers in the same way? Patients are more empowered than ever to take an active role in their health and share their experiences with others. This shift toward patient-centered care has launched a new era of healthcare marketing that can amplify patient voices to create a meaningful impact.

Marketing 97

Marketing Patients Media Healthcare 97

World of DTC Marketing

AUGUST 8, 2022

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. What will DTC marketers do then?

Side effects 226

Side effects Media Doctors Marketing 226

PM360

FEBRUARY 23, 2024

Patients & Purpose and Novavax Novavax We Do Vaccines TikTok Campaign Our goal was to use TikTok for “edutainment”— letting people know about Novavax and its protein-based COVID-19 vaccines.

Media 52

Media Pharma Management Patients 52

LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Penrod

MAY 24, 2024

Inefficient Appointment Scheduling An inefficient appointment scheduling system can lead to long wait times, double booking, and limited appointment availability, frustrating your existing and potential patients. These issues can disrupt the flow of your practice, causing dissatisfaction and potentially leading to a loss of patients.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

PM360

SEPTEMBER 15, 2022

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. More than ever, physician time is at a premium. Fun and Educational Medical Content.

Education 52

Education Media Medical Physicians 52

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

Patients 98

Patients Education Side effects Media 98

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. TV, alone, is not the answer.

Pharma 210

Pharma Side effects Media Prescription 210

pharmaphorum

SEPTEMBER 14, 2022

With countless media stories regarding COVID-19 published over a period of several years, it was obvious that people around the globe were tuned in to every step of the fight against the pandemic, eagerly learning about everything from symptoms to vaccine development. Leveraging patient perspectives. Interest by demographics.

Recruitment 84

Recruitment Patients Media Management 84

PharmaTech

DECEMBER 8, 2022

coli for microbial bioprocessing, the options for growth media have been traditionally limited. This media has often included animal origin (AO) components which can reduce batch-to-batch consistency and present safety risks to patients. Despite the long-standing popularity of E.

Media 40

Media Safety Manufacturing Patients 40

Referral MD

DECEMBER 1, 2023

Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. You can securely share patient information, X-rays, and treatment plans, ensuring a smooth transition and continuity of care. This streamlined approach enhances patient satisfaction and builds trust in your practice.

Marketing 94

Marketing Patients Engineering Media 94

Referral MD

DECEMBER 8, 2023

Discover the best practices to enhance, improve, and boost patient referrals for your dermatology clinic. Understanding the Importance of Patient Referrals Patient referrals play a crucial role in the success of dermatology clinics. When patients refer someone to your clinic, they are satisfied with your services.

Patients 52

Patients Physicians Media Education 52

World of DTC Marketing

AUGUST 10, 2022

Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. So what’s the opportunity for DTC marketers?

Marketing 252

Marketing Media Side effects Pharma 252

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

Media 52

Media Healthcare Healthcare Medical 52