World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital? Where to start?

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

Storyvine

NOVEMBER 29, 2021

As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of engaging with HCPs. Solution: 86% of businesses use video as a marketing tool.

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52

Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52