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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

Doctors 286
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How to Boost Pharma Sales AI Training with AI Insights

Quantified

In response, forward-thinking corporate decision-makers nationwide are turning to cutting-edge pharma sales AI training to optimize the impact of every human interaction. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

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Statistical Evidence of the Value of Practice for Pharma Sales

Quantified

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . Manager Time. But what about practice? Apparently not.

Sales 52
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Pharma needs to move to digital NOW

World of DTC Marketing

This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. Senior management needs to push for digitalization. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience. So what’s the answer?

Pharma 180
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Pharma Digital Sales Rep Calls Overshoot?

Contrarian Sales Techniques

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. In March, the percentage of healthcare professionals who said that sales rep meetings have a positive impact on their prescribing habits dropped to 50%.

Sales 52
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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

For instance, 61% of ophthalmologists cite poor adherence with existing treatments as a challenge; services to help patients and caregivers manage their condition emerged as their top need during the treatment stage. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.

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Exploring Pharmaceutical Sales Reps Salaries: A Deep Dive

Rep-Lite

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.