World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.”

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. TV spots are the number one way people learn about new pharma products.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Side effects Prescription Media 154

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Patient education and medication adverse effect counselling. Prescription refill and renewal. The post Leading speciality pharmacies in pharma appeared first on Pharmaceutical Technology.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. According to the CDC, prescription drug use increases with age, from 18.0% of children under age 12 to 85.0%

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Nearly 36 percent of adults in the U.S.

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Side effects Education Patients Prescription 270

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

MARCH 19, 2021

There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture. This results in 20% to 30% of prescriptions for chronic medical conditions never being filled, and at least half of these medications not being taken as prescribed.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JANUARY 20, 2022

Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.”

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Digital Media Media Pharma Doctors 232

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. A focus needs to be placed on ensuring that therapeutics are not only effective, but also safe for patients.

Side effects 82

Side effects Medical Prescription Patients 82

World of DTC Marketing

APRIL 15, 2021

While patients have the right to full disclosure, misinformation and scare tactics could lead to more deaths from COVID. The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness.

Food and Drug Administration 203

Food and Drug Administration Government Safety Side effects 203

Legacy MEDSearch

OCTOBER 25, 2023

Dr. Andrea Synowiec, a neurologist and headache specialist who serves as System Vice Chair of the Department of Neurology at Allegheny Health Network in Pennsylvania is the lead author of the study. We designed Nerivio with exactly these requirements in mind.”

Side effects 52

Side effects Recruitment Networking Management 52

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects. Founded in 2014, the company is headquartered in the San Francisco Bay Area and backed by leading investors in both healthcare and technology.

Patients 98

Patients Recruitment Pharmacology Side effects 98

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. However, the result of non-adherence is consistent.

Patients 52

Patients Pharma Side effects Education 52

Celeritas

MARCH 3, 2023

Predictive : future trends based on past trends Prescriptive : what to do based on the current situation and future likelihoods. Because drugs aren’t personalized, they often have irregular side effects. A highly accurate way to prescribe drugs could be made possible by prescriptive analytics.

Food 98

Food Training Prescription Management 98

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Media Patients 89

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

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FDA Food and Drug Administration Physicians Side effects 98

Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Another is managing side effects. Things like: Media spend.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

AUGUST 9, 2022

Accordingly, multiple reasons for subpar patient adherence are gaining attention, including fear of side effects, lack of medical understanding, or even financial limitations.

Medical 105

Medical Electronics Patients Healthcare 105

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 85

Healthcare Healthcare Electronics Safety 85

Referral MD

JULY 10, 2023

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Strong interpersonal skills and the ability to establish rapport are crucial.

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Pharmaceutical Technology

MAY 25, 2023

Lower levels of medication adherence are associated with increased rates of hospital admissions and can lead to poorer health outcomes and increased health system costs. The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant.

Medicine 52

Medicine Side effects Healthcare Provider Education 52

World of DTC Marketing

JUNE 21, 2021

Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation. This leads to a big problem. Unfortunately, they found out about the side effects, and that it had to be taken for over a year, and that this in clinical trials had “weight counseling.”

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Side effects Prescription Marketing Pharma 193

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

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Sales Pharma Pharma sales reps Medicine 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. A Patient-Centric Month Leads to Results. These topics might include side effect management, patient compliance, and needs for other resources such as mental healthcare, general wellness, etc.

Patients 59

Patients Pharma Education Media 59

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services. intervention) was the “cause” of an effect.

Electronics 111

Electronics Prescription Healthcare Healthcare 111