Remove Healthcare Provider Remove Leads Remove Prescription Remove Side effects
article thumbnail

The Importance of Pharma Marketers Engaging with the Nation’s Leading Prescribers

Pharma Leaders

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

article thumbnail

Do AI Chatbots Improve Patient Engagement?

Referral MD

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

article thumbnail

How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

article thumbnail

Medicines adherence: Overcoming pharma’s biggest barrier to treatment success

Pharmaceutical Technology

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Other medical apps contain information on drugs and dosages for prescription writing purposes. Collaboration.

article thumbnail

How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. A Patient-Centric Month Leads to Results. In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials.