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Drug side effects should be easier to understand

World of DTC Marketing

According to the AMA one of the key reasons for non-adherence is that patients may be frightened of potential side effects. Additionally, patients report not taking their medication because they may have witnessed side effects experienced by a friend or family member who was taking the same or similar medication.

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Can pharma really leverage social media?

World of DTC Marketing

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. When it comes to HCPs, the keyword seems to be “data.”

Media 238
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Mastering the Path to Pharma Sales Success: Your Ultimate Guide

Pharmaceutical Representative Training

PSRs must possess a robust understanding of pharmacology, adeptly navigating inquiries on drug mechanisms, side effects, and interactions. Polish your application materials to stand out amidst the competition, utilizing industry-specific keywords and tailoring your resume and cover letter to showcase your suitability for the role.

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website. Using AI to anticipate questions can help DTC marketers prepare content for patients.

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

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Do AI Chatbots Improve Patient Engagement?

Referral MD

They usually search keywords and provide solutions based on the words and phrases in a query. They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. A chatbot is a software that simulates verbal or written human conversation.

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How to Get into Pharmaceutical Sales

Rep-Lite

You should be able to discuss the benefits, side effects, and uses of the medications with healthcare professionals. Business Acumen : Understanding the pharmaceutical market, competition, and the business side of the industry is just as important as sales skills. Specialized job boards often have a wide range of job listings.