What Happened to Pharma’s DTC Visionaries? Understanding Today’s Dull Ads
World of DTC Marketing
JUNE 8, 2025
Heavy disclaimers : detailed lists of side effects overshadowing the benefits. Rekindling the creativity that drove early blockbuster successes involves navigating a careful balance between regulatory safety and bold innovation. The outcome? Pharma DTC advertising doesn’t have to be boring.
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