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What Happened to Pharma’s DTC Visionaries? Understanding Today’s Dull Ads

World of DTC Marketing

Heavy disclaimers : detailed lists of side effects overshadowing the benefits. Rekindling the creativity that drove early blockbuster successes involves navigating a careful balance between regulatory safety and bold innovation. The outcome? Pharma DTC advertising doesn’t have to be boring.

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Pay Per Click Essentials for Pharma Marketing Executives: A Beginner’s Guide

Pharma Marketing Network

Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information. Using PPC to Promote Branded Drugs Promoting branded drugs via PPC can be highly effective but tricky. Collaborate with your legal team to ensure compliance.

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Realising safer tuberculosis treatment with novel antibiotics

European Pharmaceutical Review

When compared to linezolid, these drugs have demonstrated strong antimicrobial activity and an improved safety profile. Sutezolid and delpazolid are part of a class of medicines called oxazolidinones. Linezolid was introduced as part of the BPaLM regimen (bedaquiline, pretomanid, and moxifloxacin) in 2022.

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Is Your Medical Sales Pitch 2025-Ready? Here's What Doctors Actually Want to Hear

Contrarian Sales Techniques

Efficiency, Safety, Cost Awareness Healthcare systems are under more pressure than ever. If you can show that your product improves efficiency, enhances patient safety, or saves costs without sacrificing quality youre hitting exactly where it matters most. Data builds trust faster than any colorful brochure ever could.

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Bristol Myers Squibb licenses amyloid-beta antibody programme

European Pharmaceutical Review

Overall, this enables delivery of biotherapeutics can result in broader brain distribution enabling better efficacy, improved safety profile and dosing convenience. BioArctic explained that its BrainTransporter technology facilitates drug uptake via the transferrin receptor (TfR).

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What Is Pharmaceutical Marketing and How Is It Evolving in 2025

Pharma Marketing Network

At its core, pharmaceutical marketing still aims to educate stakeholders about the safety, efficacy, and approved uses of medications. It’s no longer just about listing side effects and benefits; now, it’s about demonstrating how a therapy fits into a patient’s lifestyle and health journey.

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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

Once prescribed the medication, you can include questions about weight loss and side effects to assess progress and make necessary adjustments. This improves patient safety and also ensures compliance with regulations such as HIPAA.