World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

Physicians 270

Physicians Marketing Pharma Insurance 270

Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. This also solves the issue of information silos and cross-department discrepancies.

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good.

Doctors 247

Doctors Physicians Insurance Medicine 247

PM360

SEPTEMBER 7, 2023

PM360 asked experts in delivering optimal patient experiences how the industry can better understand what patients need and what is likely to be the biggest change to how patients experience healthcare in the coming years. What factor or change will have the biggest impact on the patient experience in the coming years?

Patients 105

Patients Healthcare Healthcare Insurance 105

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

World of DTC Marketing

AUGUST 1, 2022

“New weight loss drugs help patients lose significant weight,” but very few are telling the whole story. Plus, sometimes they aren’t covered by insurance and don’t always work for everyone. Some insurance companies won’t cover some GLP-1 agonists. They can be expensive and have serious side effects. With the U.S.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. It also raises healthcare costs for public and private insurers alike. (FT.COM) The U.S.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

JUNE 27, 2022

Patients can have prediabetes for years but have no apparent symptoms, so it often goes undetected until serious health problems such as type 2 diabetes appear. HCPs need to talk to patients about getting their blood sugar tested and if they have any risk factors for prediabetes. That’s a clear and present danger to our country.

Physicians 240

Physicians Pharma Insurance Doctors 240

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. Then there is the price.

Side effects 209

Side effects Insurance Doctors Prescription 209

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

OCTOBER 12, 2020

Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Referral MD

MAY 30, 2023

Collect Patient Information Medical billing services are a convenient way for healthcare practitioners to reduce the time their front-office staff spends on mundane and repetitive tasks like coding. Instead, they can focus on patient-centric service and building relationships with patients.

Medical 97

Medical Insurance Healthcare Healthcare 97

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 58

Doctors Physicians Marketing Prospecting 58

World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. What is the role of healthcare? This is unacceptable.

Insurance 231

Insurance Education Healthcare Healthcare 231

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

Marketing 97

Marketing Physicians Electronics Side effects 97

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients?

Physicians 205

Physicians Education Doctors Insurance 205

pharmaphorum

JUNE 27, 2022

“We’re proud that this bill is broadly supported across the healthcare industry – by payers, manufacturers, patient advocacy groups, and pharmacists across associations. They are primarily AMCP’s members – pharmacists serving on P&T committees or formulary decision-makers within an insurer or payer,” says Mathieu.

Food and Drug Administration 84

Food and Drug Administration Medical Patients FDA 84

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. If patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. But do providers utilize patient education?

Education 81

Education Patients Pharma Doctors 81

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. They fire their mega carriers and put health care in the hands of the people who care about it most – patients. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud.

Insurance 198

Insurance Education Electronics Prescription 198

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Biogen is in trouble.

Insurance 222

Insurance Pharma Doctors Physicians 222

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. residents pay more for each interaction.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. ” Public payers such as Medicare will not cover the drug, due to a existing rule concerning weight loss treatments, and only a few private insurers have explicitly said that they will cover it. .” Click to Tweet.

Insurance 271

Insurance Side effects Prescription Medical 271

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

Safety 93

Safety Insurance Training Healthcare 93

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Think “patient journey.”

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Referral MD

JUNE 21, 2023

Referral management is a critical aspect of healthcare delivery, ensuring that patients receive timely and appropriate care from the right providers. However, the referral process can be complex and prone to errors, leading to delays, patient dissatisfaction, and increased healthcare costs.

Management 52

Management Consulting Insurance Physicians 52

World of DTC Marketing

OCTOBER 16, 2020

In talking with some physicians recently I heard that they are very suspicious of any potential vaccine for COVID-19. If they’re not on board you can forget about patients being comfortable with a COVID vaccination. The second target is going to be insurers. To accomplish this, however, we need 100% absolute transparency.

Insurance 260

Insurance Media Pharma Marketing 260

Penrod

MARCH 7, 2024

The value-based care strategy requires connecting a patient’s health ecosystem, which includes primary care, specialty clinics, and payers. Discrepancies in this ecosystem have a significant influence on patient treatment and results. Teamwork can enhance care coordination, improve patient outcomes, and lower healthcare costs.

Management 52

Management Healthcare Provider Insurance Healthcare 52

World of DTC Marketing

JULY 20, 2021

About 3,200 COVID patients are hospitalized in the state, a jump of 73% since June 14, when 1,845 were hospitalized.… Physicians have to be the first ones to break the resistance—the need to strongly urge patients to get vaccinated. If I were an insurance company, I would double the cost of health insurance for the unvaccinated.

Food and Drug Administration 309

Food and Drug Administration Insurance Government Doctors 309

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Clarify Health

JANUARY 19, 2021

Understanding how patients are using telehealth is essential for our healthcare system to be able to optimize how it delivers care. Are elderly patients more or less likely than non-elderly patients to use telehealth? Are primary care visits more or less likely to be conducted virtually compared to specialist visits?

Insurance 52

Insurance Healthcare Healthcare Patients 52