World of DTC Marketing

OCTOBER 15, 2020

HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high.

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Insurance Pharma Medical Doctors 119

MedCity News

AUGUST 9, 2022

Commercial insurers’ practices, such as prior authorization and white bagging, are needed to reduce costs for patients, said Kristine Grow, senior vice president of communications at AHIP.

Insurance 120

Insurance Patients Pharma 120

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. But what about patients who make no effort to lose weight? Medicare and Medicaid patients specifically cost $61.8

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Doctors Patients Insurance Physicians 250

World of DTC Marketing

JULY 20, 2022

A new analysis released Wednesday by Patients for Affordable Drugs estimates that pharmaceutical companies in the U.S. Health insurers in individual marketplaces across 13 states and Washington D.C. Health insurers in individual marketplaces across 13 states and Washington D.C. But they’re not alone. inflation rate.

Healthcare 183

Healthcare Healthcare Patients Insurance 183

MedCity News

NOVEMBER 22, 2023

Insurers and PBMs are increasingly implementing white-bagging policies, which require oncology practices to obtain physician-administered infusions and other medications from designated specialty pharmacies often owned by or affiliated with insurers and their PBMs.

Insurance 104

Insurance Physicians Patients Medical 104

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative , I didn't fully understand the complexity of reimbursement and insurance coverage. The reimbursement and insurance systems in place can be difficult to navigate. This is the commitment that I, and many others in the industry, have to patient-centered care.

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Insurance Pharmaceutical Sales Sales Pharmaceutical 52

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Consulting 194

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. Everett Koop, MD, U.S.

Patients 98

Patients Side effects Insurance Medical 98

Pharmacy Times

APRIL 3, 2024

The results indicate the need for targeted policies so that biosimilar competition can increase cost savings and affordability for patients with commercial insurance.

Competition 46

Competition Patients Insurance 46

World of DTC Marketing

APRIL 5, 2021

They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. The post Healthcare is about profits, not patients. HCA’s second-quarter profit was roughly $1.1 billion, a 38% increase from the same period a year ago. Changes are imminent.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

Pharmacy Times

JUNE 26, 2023

Patients with ST-segment elevation myocardial infarction who are uninsured were not found to be transferred between facilities at a higher rate than insured patients, and the amount of transfers were instead based more on the capability of a facility to provide percutaneous coronary intervention in a timely fashion.

Insurance 26

Insurance Patients 26

World of DTC Marketing

JANUARY 4, 2022

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. They told the researchers that insurance didn’t protect them from serious money problems. Cancer patients may struggle to pay out-of-pocket expenses due to the high expenses incurred, the medical debt, or loss of work.

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Insurance Transportation Medical Prescription 273

Penrod

NOVEMBER 9, 2023

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s seize this moment to redefine healthcare together.

Competition 52

Competition Patients Insurance Healthcare 52

Pharmaceutical Commerce

MARCH 26, 2024

A study of patients with the long-term conditions who are required to switch to high-deductible health plans could potentially be more likely to experience diabetes complications than those who stay in standard insurance plans.

Insurance 103

Insurance Patients 103

Clarify Health

JANUARY 24, 2023

A large, global health insurance company has a Centers of Excellence (COE) program that annually evaluates its network hospitals on patient outcomes and cost efficiency. As a result, they strengthened the value of their COE designation, improved patient outcomes, and increased member retention. “By

Insurance 52

Insurance Networking Management Patients 52

World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

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Side effects Insurance Medical Patients 318

MedCity News

JUNE 1, 2023

If organizations present medical records, cost data, and descriptions of billing codes to patients without providing context or stripping out medical jargon, then the information is potentially subject to regulatory penalties. That means providing more patient-friendly terminology is more than just a compliance checkbox.

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Patients Healthcare Healthcare Electronics 112

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

PharmExec

OCTOBER 2, 2023

Kirsch discusses the complexity of the drugs and the verification process, along with EVERSANA’s new platform, ACTICS eAccess.

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Insurance Patients 115

MedCity News

JANUARY 9, 2023

Transcarent wants to transform the digital pharmacy benefit experience, enabling self-insured employers and their staff to make more informed choices.

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Insurance Patients Prescription Management 94

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

Safety 96

Safety Insurance Training Healthcare 96

MedCity News

JANUARY 5, 2024

A bipartisan group of senators sent a letter to HHS asking it to rethink its appeal of a recent federal district court decision that limits the use of “copay accumulators” — which are programs insurers use to prevent medication copay assistance from counting toward patients’ deductibles or out-of-pocket maximums.

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Insurance Medical Patients Pharma 126

Pharmacy Times

AUGUST 16, 2022

Insurer and pharmacy benefit manager policies used to cut the cost of drugs could be so time consuming that they could put newly diagnosed atrial fibrillation patients at risk of stroke.

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Insurance Prescription Management Patients 55

Clarify Health

JULY 7, 2022

By: Stephanie Finch, Executive Director, Transformation & Performance, Clarify Health At the recent AHIP conference in Las Vegas, I joined thousands of payer executives, insurance industry experts, policymakers and thought leaders for three days of thought-provoking discussion around the issues and trends facing our industry.

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Insurance Transportation Medicine Government 52

Clarify Health

JULY 7, 2022

At the recent AHIP conference in Las Vegas, I joined thousands of payer executives, insurance industry experts, policymakers and thought leaders for three days of thought-provoking discussion around the issues and trends facing our industry. He believes this patient-centered approach can improve health outcomes and reduce costs.

Insurance 52

Insurance Transportation Medicine Government 52

Healthcare Success

JULY 31, 2023

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? What Is Patient Engagement?

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Marketing Patients Healthcare Healthcare 52

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. Then there is the price.

Side effects 209

Side effects Insurance Doctors Prescription 209

Referral MD

MAY 30, 2023

Collect Patient Information Medical billing services are a convenient way for healthcare practitioners to reduce the time their front-office staff spends on mundane and repetitive tasks like coding. Instead, they can focus on patient-centric service and building relationships with patients.

Medical 97

Medical Insurance Healthcare Healthcare 97

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Pharmaceutical Commerce

FEBRUARY 12, 2024

Cohort study explores value-based insurance designs, while also determining how one’s place of residency can potentially play a role.

Insurance 52

Insurance Patients 52

pharmaphorum

DECEMBER 28, 2022

The act – which still needs to be signed into law by President Joe Biden – could shave months or even years off the time it takes for novel treatments to be available to patients, according to its sponsors. AMCP has been advocating for the PIE Act since 2016 on behalf of patients that urgently need faster access to life-saving therapies.

Patients 52

Patients Insurance FDA Healthcare 52

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

Patients 97

Patients Pharma Physicians Education 97

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. If patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. But do providers utilize patient education?

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Education Patients Pharma Doctors 81

pharmaphorum

JUNE 27, 2022

“We’re proud that this bill is broadly supported across the healthcare industry – by payers, manufacturers, patient advocacy groups, and pharmacists across associations. They are primarily AMCP’s members – pharmacists serving on P&T committees or formulary decision-makers within an insurer or payer,” says Mathieu.

Food and Drug Administration 73

Food and Drug Administration Medical Patients Insurance 73

MedCity News

NOVEMBER 26, 2023

I work as a cardiologist for a multi-specialty group that sees patients both in capitated payer and fee-for-service environments. This diverse practice gives me the experience to know where insurance providers will find value or what they will likely pay for.

Insurance 108

Insurance Healthcare Healthcare Patients 108

World of DTC Marketing

MARCH 29, 2022

The current role in healthcare has been in treatment with drugs that lower A1C, but most physicians don’t have “the talk” about weight with patients, and in fact, there is a trend to tell HCPs not to weigh patients when they come into the office. This is unacceptable. That borders on ridiculous.

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Insurance Education Healthcare Healthcare 231

MedCity News

DECEMBER 4, 2023

But when talking about these innovations, healthcare leaders often fail to address questions about whether they will be covered by insurance and whether all patients will be able to benefit from them, he pointed out.

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Insurance Medical Healthcare Healthcare 103