World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. The best prospects are drugs targeted at patients who are high-value and who will use the drugs long term. Which explains that 20% profit margin.

Pharma 191

Pharma Prospecting Transportation Retail 191

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. Yet along with those gains, patients’ expectations have now been elevated even further.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What can we learn from this?

Side effects 226

Side effects Media Doctors Marketing 226

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. But what about patients? And what about the disrupted patient journey? Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

PM360

SEPTEMBER 15, 2022

And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Patients appear to have fundamentally changed how they use healthcare services, from embracing telehealth and digital tools to foregoing care. Stress Cracks.

Patients 59

Patients Pharma Healthcare Healthcare 59

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.

Pharma 98

Pharma Physicians Marketing Insurance 98

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Ask current patients what drove them to get an Rx for a branded product (MS drug). In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? What are other patients saying about it?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% Insurers are fighting for customers, and COVID spending is still vibrant. to reach $9.53 this year).

Doctors 227

Doctors Pharma Retail Electronics 227

pharmaphorum

JANUARY 27, 2023

Johnson & Johnson has been cleared to continue a lawsuit filed last year against drug benefit programme SaveOnSP, which claims it defrauded a payment assistance programme for patients out of “at least $100 million.” Once enrolled into SaveOnSP, the inflated copay amounts are billed to CarePath, draining its available funds.

Insurance 103

Insurance Medicine Patients Prescription 103

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. But what about patients? And what about the disrupted patient journey? Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Insurance Pharma 52

MedCity News

JUNE 16, 2023

Investors in 2022 appeared confident that the continued transformation of drug research and development protocols and the overall life sciences industry will not only include digital health solutions, but will even depend on them for data collection, analysis, patient engagement, and even their therapeutic properties.

Pharma 98

Pharma Food and Drug Administration Recruitment Pharmacology 98

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.”

Marketing 52

Marketing Prescription Insurance Retail 52

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. There is a new breed of pharma CEO coming I believe. Bob Bradway of Amgen bagged a $20.1

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines.

Patients 98

Patients Electronics Healthcare Healthcare 98

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. As a result, just 27% of physicians say they find pharma websites to be a credible source of professional information. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

Prescription 52

Prescription Doctors Specialization Physicians 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

NOVEMBER 14, 2023

This collaboration builds on Sanofi’s recent announcement to lower the list price for Lantus and cap OOP costs at $35 for all patients with commercial insurance, which goes into effect January 1, 2024. The price is available to cash-paying patients with a valid prescription. Currently, an estimated 37.3 of the U.S.

Retail 52

Retail Pharmaceutical manufacturing Sales Insurance 52

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

pharmaphorum

JUNE 24, 2022

The digital toolkit is designed to keep patients informed of new treatments, help them adhere to their prescribed therapies, encourage behaviours aimed at improving their wellbeing and connect to experts as well as other people with MS. ” The post Biogen and Happify partner on digital support for MS patients appeared first on. .

Patients 40

Patients Prescription Biopharma Insurance 40

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

Prescription 52

Prescription Medical Patients Distribution 52

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52

World of DTC Marketing

MARCH 4, 2021

million were in countries where more than half the population is overweight” A study of thousands of hospitalized coronavirus patients in the New York City area has found that nearly all of them had at least one major chronic health condition, and most — 88 percent — had at least two. Hypertension, obesity, and diabetes were common.

Insurance 197

Insurance Prescription Leads Pharma 197

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 94

Medical Prescription Doctors Physicians 94

PM360

DECEMBER 20, 2023

Additionally, it will delve into the current trends and challenges that pharma companies need to consider when devising successful market access strategies for this unique market. Basic Medical Insurance (BMI), the public insurance that is organized and funded by the government, covers nearly all Chinese citizens.

Marketing 105

Marketing Insurance Medical Manufacturing 105