World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What can we learn from this?

Side effects 226

Side effects Media Doctors Marketing 226

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 More new drugs are being developed by smaller biotechs who big pharma companies are acquiring as their drug candidates move through clinical trials. Leading lobbying industries in the U.S.

Prescription 180

Prescription Media Pharma Healthcare 180

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

MARCH 11, 2022

consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation.

Healthcare 222

Healthcare Healthcare Government Insurance 222

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.”

Marketing 52

Marketing Prescription Insurance Retail 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

World of DTC Marketing

MARCH 4, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a leading driver of health care costs. Should pharma promote wellness as well as prescription drugs on their websites? Should insurers charge obese customers more money in premiums?

Insurance 197

Insurance Prescription Leads Pharma 197

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. If pharmacies try to fill those generic prescriptions, the claims are rejected. Will pharma and other healthcare companies partner with disruptive organizations?

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. As a result, just 27% of physicians say they find pharma websites to be a credible source of professional information. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 88

Patients Physicians Pharma Insurance 88

PM360

NOVEMBER 14, 2023

This collaboration builds on Sanofi’s recent announcement to lower the list price for Lantus and cap OOP costs at $35 for all patients with commercial insurance, which goes into effect January 1, 2024. The price is available to cash-paying patients with a valid prescription. Currently, an estimated 37.3 of the U.S.

Retail 52

Retail Pharmaceutical manufacturing Sales Insurance 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Year-to-date spending on health services is down about 2% from last year.

Marketing 155

Marketing Doctors Physicians Prescription 155

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). In other words, nearly everyone. patients and big data sources.

Patients 59

Patients Pharma Healthcare Healthcare 59

Contrarian Sales Techniques

FEBRUARY 29, 2024

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. Benefit packages may be less comprehensive : Compared to experienced or permanent positions, entry-level roles might offer fewer benefits, like paid time off or health insurance.

Sales 52

Sales Pharmaceutical Sales Pharma Networking 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

Prescription 52

Prescription Medical Distribution Patients 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Insurance Pharma 52

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Truth is, many patients already pay less than the newly announced costs, whether they are covered by traditional health insurance, Medicare, or Medicaid.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

Prescription 52

Prescription Medical Physicians Education 52

Clarivate

DECEMBER 19, 2022

Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. For 2023 Medicare Advantage open enrollment, the United States’ largest retailer will begin a 10-year partnership with the nation’s largest insurer. Walmart’s footprint gives UnitedHealth an edge in the race to scale up.

Competition 52

Competition Retail Insurance Marketing 52

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

Education 89

Education Medical Media Patients 89

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. health care system in history“.

Retail 52

Retail Healthcare Healthcare Physicians 52

pharmaphorum

OCTOBER 3, 2022

The third ALS treatment to be given FDA approval, following Mitsubishi Tanabe’s Radicava ($170,000 per year) and generic drug riluzole – Relyvrio is priced at around $12,500 per 28-day prescription. It can lead to progressive paralysis and death. ALS affects over 30,000 people in the US.

Insurance 52

Insurance Prescription FDA Patients 52

Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. real world data set covers 90% of the insured population in all U.S. The Clarivate U.S. We identified patients with an LHON diagnosis using ICD-10 and ICD-9 codes H47.2 ” Cureus; V.12;

Prescription 98

Prescription Patients Pharmacology Healthcare 98

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Insurers could respond by raising coinsurance rates, but the number of beneficiaries taking those drugs is relatively small. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

PM360

JULY 13, 2023

Jay Patel From our experience in patient research across many different treatments, we’ve defined several key insights on what may lead to nonadherence: Complex medication routines and patients feeling overwhelmed with their regimen. What if the industry were to incentivize persistence over new prescriptions?

Medical 98

Medical Patients Education Transportation 98

Silver Line CRM

NOVEMBER 11, 2020

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . Prescription lift. Pharma marketers today are under plenty of pressure to deliver what customers want, when they want it. Insurance companies .

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Pharma marketing teams must be bold to keep building trust and long-term loyalty. Empower Consumer’s Digital Self-care.

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Electronics Patients Healthcare 105

Clarify Health

OCTOBER 26, 2021

In this blog, we take a close look at health equity in oncology trials specifically, assessing how the lack of diversity and inclusion has impacted cancer patients and the pharma industry’s key initiatives to address it. However, another study found that 0.1% 2] Figure 1. However, another study found that 0.1% 2] Figure 1.

Food and Drug Administration 52

Food and Drug Administration Recruitment Pharmaceutical manufacturing Medical 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59