World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Second, a physician is not going to prescribe a drug a patient doesn’t need.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

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Patients Doctors Leads FDA 244

World of DTC Marketing

NOVEMBER 22, 2021

” Growth doesn’t mean getting more extensive; it means getting better. .” ” Growth doesn’t mean getting more extensive; it means getting better. That does not mean getting better at everything, as many are compelled to do. This is exactly what patients want.

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Healthcare Healthcare Retail Healthcare Provider 241

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. Much has changed but a lot is also the same. Some are, but most aren’t.

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Doctors Side effects Marketing Electronics 296

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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Marketing Media Healthcare Healthcare 192

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. They want pharma to “get to the point” and stop trying to “sell” so much.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

JULY 22, 2021

SUMMARY: Older, more experienced employees are being shoved aside in favor of more inexperienced ones. More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients.

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Pharma Marketing Ethics Consulting 309

World of DTC Marketing

AUGUST 6, 2021

Mostly because they don’t understand how what they eat effects their health. Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC. When patients receive written health communication materials that don’t match their reading level, patient education is not effective.

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World of DTC Marketing

APRIL 6, 2022

Meanwhile, you are more likely to complete Navy SEAL training than click on a banner ad. Advertisers get three cents of actual value for every $1 spent on programmatic platforms. 2wo: Are they more/less active on social media? Billions of dollars are “optimized” based on nothing but noise.

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Marketing Sales pitches Pharma Media 196

Healthcare Success

APRIL 8, 2024

Adapt more easily to changing consumer needs. How to Apply the 7 Ps of Marketing Once you have defined a marketing strategy, I recommend addressing the elements of your marketing mix 7 Ps in the following sequence for maximum impact: 1. If you need help getting started, answer these questions: What do you want to promote?

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Marketing Competition Patients Healthcare 112

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. However, some of these patients’ ongoing struggles may stem from misunderstanding of COPD. Given that an estimated 12.2

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Doctors Patients Education Physicians 104

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Pharmaceutical Marketing Patients Healthcare Provider 98

PM360

JULY 13, 2023

PM360 asked experts in helping patients stay on their prescribed therapies about where the industry could make the biggest improvements and how to better detect potential barriers. How can they improve? How can they improve? Providing clinician-led guides for communication must go beyond how and when to take medication.

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Patients Medical Education Transportation 98

PM360

APRIL 22, 2024

Patient profiles can help healthcare professionals understand their patients better based on their personal issues, thus helping them feel more confident and comfortable with their treatment experience. They usually focus on physical characteristics that can help doctors identify these patients.

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Patients Education Healthcare Healthcare 52

MedCity News

JUNE 12, 2023

Patients yearn for care experiences that are more convenient, personal and accessible. The staffing crisis has put clinicians under a lot of pressure — they feel they often don’t have time to deliver adequate care of get effectively trained on how to use new technology.

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Patients Training Healthcare Healthcare 75

Healthcare Success

JANUARY 25, 2023

In today’s post, I share vital insights on why everyone’s so angry, how health leaders can more effectively support their employees, including tips so they can better prepare for our new, albeit unfortunate, reality. How did we get here? It’s not your imagination. People really are ruder to each other these days.

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Patients Healthcare Healthcare Management 108

pharmaphorum

DECEMBER 11, 2022

It can mean everything from patient-facing disease management apps and wearables to background AI dramatically altering drug discovery or radiological imaging. He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases.

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Healthcare Success

JULY 11, 2022

According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. How to Get Started Dos and Don’ts. How does UA differ from GA4? How does UA differ from GA4?

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Healthcare Healthcare Patients Marketing 96

Impetus Digital

JUNE 2, 2023

Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical product life cycle. However, for many Pharma teams, engaging patients is still a new concept, and getting started can feel daunting.

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Patients Pharma Education Pharmaceutical 85

European Pharmaceutical Review

MAY 2, 2024

In this Q&A, Sigma elucidated on the current key trends and challenges within field, with two major obstacles being the “translatability of the preclinical data to the human patient and the manufacturability of the drugs being developed” How has the development landscape for biologics evolved over the last several years?

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Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

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Healthcare Healthcare Marketing Doctors 102

Clarify Health

APRIL 10, 2024

Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. This is troubling for many reasons, not least because disengagement can affect the quality of patient care. Areas to focus on include: Patient outcomes.

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Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it?

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Healthcare Healthcare Marketing Healthcare Provider 119

PM360

NOVEMBER 27, 2023

A newfound appreciation emerged for how healthy tension could better meet the needs of patients, caregivers, and healthcare professionals (HCPs) globally. How insights and clinical work together falls on a continuum. Is there a secondary endpoint that could really help us stand out?’

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Marketing Recruitment Patients Manufacturing 104

pharmaphorum

NOVEMBER 23, 2022

I’ve always worked as a consultant for pricing and access strategies for clients, helping them to get drugs to market and access patients. Asked how the traffic had been to the booth, it was clear it had been plentiful (and not just for the well-designed freebies…). Innovative offerings around market access. Aren’t they great?

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Pharma Consulting Marketing Patients 98

Impetus Digital

NOVEMBER 10, 2023

Even more so than for other conditions, rare disease management contains large care gaps that can only be filled by increased access to new and affordable treatment options. However, this is even more difficult to achieve in small and scattered patient populations for whom traveling to a central study site is not always feasible.

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Recruitment Patients Management Consulting 79

PM360

APRIL 25, 2023

How can countries be better prepared for the next pandemic? How do they need to change their public health infrastructure to ensure they don’t face similar challenges as posed by COVID-19? So, what will it take to get a system like that in place? and around the globe.

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Electronics Healthcare Healthcare Government 98

PM360

AUGUST 24, 2023

However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs). Understanding the Shift—How Did We Get Here?

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Marketing Healthcare Healthcare Physicians 98

pharmaphorum

AUGUST 18, 2022

pharmaphorum readers get a discount through this link. Many different DTx offerings are in the field, being used by patients and prescribed by physicians, backed by rigorous scientific evidence. Prioritising patient perspectives. Interested in signing up?

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Patients Marketing Healthcare Healthcare 91

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

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Patients Education Side effects Media 98

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers.

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Healthcare Healthcare Patients Healthcare Provider 52

Medgadget

MAY 10, 2023

Wearables are changing how we monitor patients and obtain clinical data, replacing the inconvenient medical appointments and bulky electronics of the past. The wearable can obtain two types of cardiac data, electrical and mechanical, which together provide a more complete picture of heart health.

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Electronics Patients Medical 108

Healthcare Success

DECEMBER 6, 2022

Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. They’re also expanding into new, more innovative areas that outdated medical systems can’t reach as easily.

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Healthcare Healthcare Marketing Competition 112

Rep-Lite

APRIL 2, 2024

Unlike selling a consumer product, medical sales professionals are entrusted with promoting solutions that can profoundly impact patient lives. This necessitates a nuanced and ethical approach to persuasion, one that builds trust, fosters informed decision-making, and ultimately improves patient outcomes.

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Medical sales Medical Sales Ethics 52

Pharma Marketing Network

JULY 25, 2023

Psychographics are the psychological factors that influence how consumers think, feel, and behave. Some of the psychographic factors that pharmaceutical companies should consider include: Lifestyle: How do consumers live their lives? Perceptions: How do consumers view themselves and the world around them?

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Marketing Pharma Media Pharmaceutical 96

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a relationship with life sciences companies that is less transactional and more transformational. They want a relationship with life sciences companies that is less transactional and more transformational.

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Patients Medical Education Government 98

PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Patients were the lens through which all innovation was filtered, and rightly so.

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Healthcare Healthcare Pharmacology Medicine 52