Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Yes, it's about selling medications and healthcare products. Diving into the Heart of Pharma Sales Let me share more. The answer is more complex than you'd think.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

Training Sales Pharma Sales Management 52

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage.

Media 83

Media Healthcare Healthcare Education 83

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

Marketing 52

Marketing Pharma Leads Education 52

pharmaphorum

JANUARY 31, 2023

Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications. There are many reasons for patient non-adherence, including high medication costs, fear of potential side-effects, and forgetfulness, amongst others.

Patients 52

Patients Pharma Side effects Education 52

World of DTC Marketing

JUNE 15, 2021

Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. What about pharma? According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

Side effects 193

Side effects Insurance Doctors Pharma 193

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Let’s be clear about pharma product websites. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

JUNE 23, 2021

Source: Fierce Pharma If that enthusiasm pans out in the long run, it could mean at least 300,000 patients taking the drug, or $10 billion to $15 billion in peak Aduhelm from U.S. Source: STAT News Our healthcare system can’t continue to support drugs that don’t have good clinical outcomes behind them. government.

FDA 218

FDA Side effects Physicians Patients 218

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Physicians 130

Physicians Marketing Side effects Patients 130

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

Marketing 52

Marketing Pharma Side effects Training 52

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. Pharma Manufacturer Solutions. CareTrack Health.

Prescription 105

Prescription Medical Side effects Patients 105

PM360

JUNE 29, 2022

These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake. They are misunderstood, misjudged, misdiagnosed, and mistreated by their friends, families, spouses, colleagues, co-workers, employers, and physicians.”.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

Marketing 97

Marketing Physicians Electronics Side effects 97

PM360

JULY 13, 2023

Knowing that three out of five health information seekers won’t visit a drug manufacturer’s site directly, this offering meets consumers where they are with information about and access to pharma brands’ manufacturer copay programs that are relevant to them. 1 About half of the general U.S.

Education 89

Education Medical Media Patients 89

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Silver Line CRM

MARCH 22, 2021

Patient centricity in pharma matters for the bottom line. Pharma companies need to flip the paradigm of how they’ve always done things to build a stronger connection to the patient with patient centricity strategies. What side effects are they talking about? . Patient centricity in pharma means building better products.

Pharma 52

Pharma Patients Medical Medicine 52

PM360

AUGUST 9, 2022

1 It is by far the leading contributor to preventable healthcare costs in the United States, generating $300–528.4 However, most patients have very little time with their physician to learn all aspects of their prescribed medication. Work with Both Care Partners and Physicians. Up to 10% of hospital admissions in the U.S.

Education 59

Education Side effects Physicians Patients 59

Pharmaceutical Technology

MAY 5, 2023

The FDA maintains an Adverse Event Reporting System dashboard that allows the public to view data built from adverse event reports filed by healthcare professionals, the pharma industry, and consumers. In this case, the woman had taken apetamin in the form of cyproheptadine, lysine, and vitamin syrup.

Food and Drug Administration 52

Food and Drug Administration FDA Side effects Food 52

pharmaphorum

SEPTEMBER 16, 2022

The alliance is another example of the shift by the pharma industry towards decentralised clinical trials (DCTs), which use technology to communicate with participants and collect data, via telemedicine and mobile/local healthcare providers, often with the help of wearable devices and sensors.

Side effects 52

Side effects Medicine Healthcare Provider Physicians 52

eMediWrite

OCTOBER 9, 2023

Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals. According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice. Clinical Outcomes – According to the stats from a NCBI survey, 84% of physicians refer to clinical case studies for decision-making.

Doctors 52

Doctors Physicians Education Side effects 52

Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

Media 52

Media Pharma Ethics Consulting 52

World of DTC Marketing

AUGUST 1, 2022

Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects. The post Healthcare stories in the news appeared first on World of DTC Marketing.com.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

Evolve Your Success

FEBRUARY 13, 2024

Rob also shares what it is like to be in remission for several years, how cancer transformed his sales strategies, and why he wants to be useful for other people in their healthcare experiences. It is primary care physicians who are looking into the general population to help determine if there’s disease there.

Patients 64

Patients Sales Medical sales Doctors 64

Pharmaceutical Technology

JUNE 20, 2023

AI-powered solutions in healthcare While the impact of AI will be far-reaching, its pattern-matching abilities and processing speed means AI has the potential to revolutionise the field of life sciences and medicine, in particular. In clinical trials, the use of plain language for participants is essential.

Electronics 52

Electronics Medical Healthcare Healthcare 52