PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. So what can sales reps do to stay connected with HCPs? b) Those who think that only remote sales reps will exist. ROAD TO THE HYBRID SALES MODEL.

Sales 52

Sales Pharma Doctors Pharma reps 52

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. Will digital overshadow in person interactions?

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic. Fierce Healthcare. THE CHALLENGE. Finnegan J.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Veeva Pulse analysis. Across Health and Veeva: Intelligent HCP Engagement.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Veeva

APRIL 7, 2022

Since the start of COVID-19, pharmaceutical companies across the Asia Pacific life sciences industry have been using all possible channels to reach their customers – unable to continue with only face-to-face interactions. This means using all available channels (omni is a Latin word meaning ‘all’).

Pharma reps 40

Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Unlike advisory boards, these virtual programs focus (almost) exclusively on reviewing materials and resource drafts.

Education 52

Education Healthcare Provider Physicians Pharma 52