World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

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Insurance Prescription Healthcare Healthcare 154

PM360

SEPTEMBER 15, 2022

based physicians reveals that a majority are concerned and confused about what constitutes a life-threatening emergency that would make an abortion procedure legal in those 11 states where it has been banned. Patient Pages: Patients Refuse Prescription Use After Recalls. Doctor Docs: Doctors Left Concerned After Roe v. Wade Overturn.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. I have always been passionate about improving the efficiency and equity of healthcare. B,” Massoumi says.

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Medical Prescription Doctors Physicians 92

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61

Doctors Physicians Marketing Prospecting 61

World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. billion annually in healthcare and productivity losses.

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. Published this year in the New England Journal of Medicine, it shows that the rate of new Type 2 cases increased 4.8

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Insurance Healthcare Healthcare Prescription 185

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 112

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

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Prescription Medical Side effects Patients 105

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Healthcare 52

European Pharmaceutical Review

APRIL 21, 2023

2 A study found that pharmaceuticals and other chemical products are responsible for 40 percent of the Dutch healthcare system’s greenhouse gas emissions and about 80 percent of its share of material extraction. The environmental impact of the Dutch healthcare sector beyond climate change: an input-output analysis. 2022; 6: 949-57.

Pharma 77

Pharma Food and Drug Administration Medicine Pharmaceutical 77

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Prescription Medical Distribution Patients 52

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Legacy MEDSearch

JUNE 15, 2023

Cala , the bioelectronic medicine leader setting a new standard of care for chronic disease, today announced the commercial launch of its next generation system: the Cala kIQ System, the first and only FDA-cleared wearable device that delivers effective therapy for action hand tremor relief in people with essential tremor and Parkinson’s disease.

Patients 98

Patients Recruitment Pharmacology Side effects 98

PM360

DECEMBER 14, 2022

I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years.

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Marketing Patients Healthcare Healthcare 91

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Communication and follow-up with the physician. Prescription refill and renewal. Patient monitoring for safety and efficacy.

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Specialization Leads Pharma Side effects 45

pharmaphorum

DECEMBER 15, 2022

Digital medicine company Rx.Health has teamed up with Wise Therapeutics to deploy a game-based digital therapeutic (DTx) for people with anxiety. Wise is also working on different versions of the software that will be developed as prescription DTx, with the objective of securing FDA approvals.

Education 52

Education Electronics Prescription Physicians 52

Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. As a result, physicians can access accurate patient information and work accordingly.

Electronics 52

Electronics Healthcare Healthcare Medical 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Eversana Intouch

JANUARY 19, 2023

Across medical education, diagnostics, treatments, therapeutics, telehealth, patient support, and more, you can see metaverse disruptors blending our virtual and real lives together to change the shape of medicine. Moreover, what a healthcare brand is – just a pill? or technology, too?

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Medical Education Competition Marketing 52

Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

However, in order for execs to work in the medical industry or in other field related to healthcare, they do need relevant training or exposure to make them more competent and credible. If someone is well connected, he or she can consider becoming a MSE in the healthcare industry. 3 Medical Sales Executive Requirements 1.

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Medical sales Medical Sales Doctors 52

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. The industry is reaching a tipping point where technologies are coming closer to delivering on its strong promises in improved healthcare for countless patients, helping to dramatically decrease costs across the board.

Side effects 84

Side effects Medical Prescription Patients 84

Contrarian Sales Techniques

APRIL 19, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools. They do not have to be doctors or nurses to become medical representatives, but they do need to know what to talk about when trying to sell medicines and equipment.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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Medical sales Medical Sales Medical sales reps 52

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This ultimately impacts patient perception of healthcare services in general. Trust between patients, physician prescribers, and pharmaceutical companies will be re-established.

Patients 52

Patients Pharma Side effects Education 52

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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Insurance Doctors Government Physicians 263

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Media Patients 89

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

PM360

SEPTEMBER 15, 2022

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. The pandemic stressed the healthcare system to the point where it seemed to crack its very foundation, including who got care, what kind of care they got, and where they got it. Stress Cracks. Researchers from the Harvard T.H. The Way We Were?

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Patients Pharma Healthcare Healthcare 59

Evolve Your Success

OCTOBER 3, 2023

In this special episode for Breast Cancer Awareness Month, Veronica Vasek uncovers the challenges, triumphs, and the vital role that diagnostic sales reps play in the healthcare landscape. Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment.

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Sales Medical sales Physicians Medical 64

Nixon Gwilt Law

APRIL 28, 2022

The rapid evolution of digital health technology coupled with the relaxation of many regulatory barriers relating to virtual care over the last two years has super-charged innovation in healthcare—in health technology, products, services, partnerships, and even in the legal and regulatory strategy healthcare innovators leverage.

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Marketing Networking Management Physicians 52

Quantified

APRIL 18, 2022

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

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Sales Pharma Pharma sales reps Medicine 52

Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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Pharma Marketing Doctors Recruitment 52