Scott’s Directories

OCTOBER 19, 2022

This makes it challenging for B2B healthcare marketers in the industry to capture attention and traction. Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

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Physicians Marketing Medical Prescription 98

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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PM360

NOVEMBER 12, 2023

Plus, the ways healthcare providers (HCPs) interact with both patients and pharmaceutical companies have seen significant changes. Nowadays, many physician and patient interactions are virtual, and, even when they are face to face, physicians usually rely on an electronic medical records (EMR) system.

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World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Scott’s Directories

JULY 7, 2022

Such data includes directories and lists of healthcare providers in Winnipeg. Hence, data like the Manitoba physicians and surgeons directory allows you to build lifelong customers that find your products most desirable. Once you have all the information available on the Winnipeg doctors’ list, your task becomes easy.

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Healthcare Healthcare Marketing Physicians 52

Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

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Healthcare Healthcare Healthcare Provider Media 52

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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LEVO Health

FEBRUARY 1, 2024

Deep Dive into Precision-based Targeting Precision-based targeting involves identifying specific patient groups and their healthcare providers (HCPs) using detailed health data and analytics. The campaign could segment HCP audiences into various groups, such as endocrinologists, primary care physicians, and diabetes specialists.

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Healthcare Healthcare Patients Marketing 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

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Media Education Pharma Patients 52

LEVO Health

OCTOBER 6, 2021

Your website is the cog of your online presence, and everything else (ads, social media channels, grassroots campaigns) acts as a spoke, leading back to your website. Once you have an optimized website for your practice, your next step is a consistent blog and an active social media presence. . Social Media Presence.

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Healthcare Healthcare Marketing Medical 52

Scott’s Directories

OCTOBER 6, 2023

They are not just healthcare providers but also critical medical decision-makers. A comprehensive list of Canadian pharmacies provides a starting point, but understanding their needs and challenges is critical to successful engagement. So, if you are looking for it, keep reading to know more.

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Medical Prospecting Education Networking 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

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Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. Local SEO for healthcare organizations is essential for building trust with your local audience—no matter how many locations you manage.

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Patients Specialization Healthcare Healthcare 104

Rep-Lite

MARCH 28, 2023

You’ll need to build lasting relationships with physicians, demonstrate knowledge of numerous medical devices or medications so as to deliver optimal patient solutions – and that’s only the start! A medical sales representative’s primary goal is to sell medical products and services to healthcare providers.

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Medical sales Medical sales reps Medical Sales 52

Scott’s Directories

APRIL 30, 2022

Digital Research Like everyone else, healthcare providers use the internet to find vendors, products, and services they need. Social Strategy Creating an effective social strategy is any way B2B healthcare marketers can remain competitive in the industry. These social platforms allow B2B marketers to run ads.

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LEVO Health

APRIL 11, 2023

According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician. Healthcare is one of the most regulated industries, so knowing how to respond to reviews in a professional and compliant manner is paramount to protecting your practice’s reputation.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

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Leads Patients Healthcare Provider Healthcare 52

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Have visibility into relationships between healthcare providers and organisations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans.

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Sales Healthcare Healthcare Healthcare Provider 52

PM360

JUNE 29, 2022

What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Healthcare has been expanding beyond the walls of traditional health systems for years, and this change has only been accelerated by COVID-19.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

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Medical sales reps Medical sales Medical Sales 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Instead, they’re empowered to choose a healthcare business offering a consumer experience that meets or exceeds their expectations.

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PM360

SEPTEMBER 7, 2023

Leverage data for effective targeting: Data-driven targeting strategies reveal media usage behaviors that help communicators identify platforms and pathways to meet caregivers where they are. Yet, physicians find that establishing communication with caregivers can be challenging.

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Healthcare Healthcare Education Patients 52

Rep-Lite

NOVEMBER 14, 2023

Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions. These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals.

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Legacy MEDSearch

MAY 4, 2023

He has extensive experience in finance as an investor, advisor and operator, having held leadership roles at Explorer Acquisitions and as CFO for Hudson MX, an ad-tech, cloud-based SaaS media solution for commercial advertising.

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Medical Management Recruitment Patients 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. And truthfully, it’s probably more for many businesses.

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Healthcare Healthcare Marketing CRM 57

Rep-Lite

JUNE 28, 2023

By leveraging your sales acumen, communication skills, and genuine passion for making a difference, you can be the bridge that connects healthcare providers with life-saving innovations. Building professional connections can open doors to hidden job opportunities and provide valuable insights from experienced professionals.

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Medical sales Medical Sales Medical sales reps 52

Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". I said, "Let me guess. OMG, how did you guess that?". No shortcuts. No workarounds.

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Marketing Healthcare Healthcare Media 59

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Linda Ruschau. Derick Sumrall.

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PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcare provider about their constipation symptoms.

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Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

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Patients Consulting Physicians Healthcare 95

Evolve Your Success

APRIL 11, 2023

My partner is an emergency medicine physician. We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. Those revisits that healthcare facilities and physicians have are not covered. You can do that up to five times. They can go to the ED.

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Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Some physicians still prefer to communicate via emails.

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Education Healthcare Provider Physicians Pharma 52

Evolve Your Success

JULY 12, 2022

Are you already on social media? Today, Omar Khateeb and Samuel Gbadebo dive into the value of social media selling in the healthcare sales space. He runs an organization that helps medical sales reps grow in their careers and develop a brand through social media, as we hear it evolve as success. Don’t get left behind.

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Medical sales reps Medical sales Media Sales 52

Healthcare Success

JUNE 13, 2022

Today’s healthcare consumers expect frictionless, on-demand access to care, including one-on-one communication with healthcare providers. . Try promoting personalized content via blogs, eBooks, case studies, emails, custom landing pages, and social media to see which resonates the most with your audience. Health surveys.

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Healthcare Healthcare Marketing Patients 98

Healthcare Success

APRIL 18, 2022

More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location. Your Business as a Force in The Healthcare Industry.

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Healthcare Healthcare Medical Patients 61

Healthcare Success

APRIL 18, 2022

More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location. Your Business as a Force in The Healthcare Industry.

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