Healthcare Provider Media Pharma Prescription 
Pharma Marketing Network
OCTOBER 6, 2021
Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly.
PM360
SEPTEMBER 28, 2022
However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.
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PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE. THE SOLUTION.
World of DTC Marketing
MARCH 8, 2021
SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!
World of DTC Marketing
JULY 5, 2022
There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.
Contrarian Sales Techniques
DECEMBER 5, 2023
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers.
PM360
OCTOBER 25, 2023
Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.
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