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Three Strategies to Optimize Healthcare Provider Networks in New and Existing Markets

Clarify Health

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Beyond the Pill: Creating Value with Patient-Centric Pharmaceutical Marketing

Pharma Marketing Network

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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Building a Robust Provider Network with SDoH Insights

Clarify Health

When building provider networks, it is crucial to include providers who can assess and address social determinants to ensure that care is equitable, patient-centered, and effective in improving health outcomes and reducing healthcare disparities. Cost Savings: Addressing SDoH can lead to cost savings in the long run.

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The Importance of Pharma Marketers Engaging with the Nation’s Leading Prescribers

Pharma Leaders

It offers brand partners a tailored product education area where marketers can reach front-line healthcare providers. With one-third of all prescriptions being written by NPs and PAs each year, this key prescribing group is an important target for marketers. The Importance of Marketing Directly to NPs and PAs.

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Powering network negotiations with on-demand rate intelligence for providers

Clarify Health

These heightened reporting requirements have the potential to increase consumerism, leading to greater scrutiny from payers and group health plans on the language and structure of contracts for pricing and rates. Moreover, health plans will be utilizing the increased pricing and performance insights for network design and negotiations.

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Do healthcare mergers and acquisitions lead to better care for patients?

Clarify Health

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. How do healthcare mergers and acquisitions benefit patients? The diminished market competition resulting from mergers is at the forefront of those concerns.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.