World of DTC Marketing
DECEMBER 20, 2021
According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? employers during June and July 2021.
World of DTC Marketing
AUGUST 19, 2022
The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. are for the care of chronic health conditions.
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World of DTC Marketing
JULY 26, 2022
One Medical is a subscription-based primary care provider that leans into technology to build “a seamless combination of in-person, digital, and virtual care services convenient to where people work, shop, and live.” 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.
World of DTC Marketing
MARCH 8, 2021
Forget the fact that prescription drugs only account for $.10 10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame. Healthcare providers make more money treating poor health than preventing it.
World of DTC Marketing
JULY 5, 2022
There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.
Clarify Health
JANUARY 19, 2021
Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. In some states, the observed rate went as high as 23%.
PM360
OCTOBER 24, 2022
GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands.
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