Remove healthcare-data-big-companies-thats-want-think
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Is pharma hiring the right people?

World of DTC Marketing

Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. CEOs need to realign their company culture. In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them. Compensation.

Pharma 309
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Pharma managers too far removed from patients

World of DTC Marketing

Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard. What I have found is that reliance on numbers far outweighs decisions instead of understanding what people want. As patients struggle to be heard and fight the healthcare system, pharma seems deaf.

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Passing the trash

World of DTC Marketing

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

Pharma 213
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The power of patterns: patient journeys, data analytics and the quest for a better healthcare system

Clarify Health

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers.

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Frontiers Health Steering Committee spotlight – Fredrik Debong

pharmaphorum

“Yeah, there’s been a lot of hype driven by public reimbursement for digital health, as well as simple things like symptom checkers, that aren’t very impactful unless they’re ecosystem plays,” Fredrik Debong, a health tech investor, cofounder of mySugr, and Frontiers Steering Committee member, tells pharmaphorum.

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Harnessing the Power of Social Media in Pharmaceutical Marketing

Pharma Marketing Network

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. Understanding Social Media Social media has become an integral part of modern life, and it’s no surprise that the pharmaceutical industry has embraced it.

Media 52
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Generative AI: Healthcare Innovations and Legal Challenges

Nixon Gwilt Law

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. Some say you could add “AI'' to your digital health startup’s name and double your funding goal before the week is out.