World of DTC Marketing

DECEMBER 17, 2020

has by far the most expensive health care system in the world, and every year it eats up a little more — from the federal government, states, employers, and individuals. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. SUMMARY: (Axios) The U.S. This is unsustainable.

Healthcare 181

Healthcare Healthcare Government Physicians 181

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need.

Marketing 285

Marketing Prescription Side effects Doctors 285

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Value-based models encourage a team-oriented approach to patient care. The answer may be in offering a value-based healthcare model. health care system.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government. government.

FDA 218

FDA Side effects Physicians Patients 218

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Patients buy stories.

Pharma 107

Pharma Distribution Doctors Physicians 107

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarivate

MAY 24, 2022

Recent policy and regulatory moves have begun to sketch out a framework for rare disease drug approvals in the country, but obstacles to approvals and patient access remain. Mainland China has taken significant steps toward improving access to treatment for its estimated 20 million rare disease patients in recent years. [1]

Patients 52

Patients Food and Drug Administration Marketing Pharma 52

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Physician Apathy. Insurance Coverage.

Medical sales 66

Medical sales Medical sales reps Medical Sales 66

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? Reduced patient out-of-pocket (OOP) costs in Part D have the potential to reduce beneficiary reliance on foundation support, with commensurate reductions in manufacturer donations required. price of its most prescribed insulin brand.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 92

Medical Prescription Doctors Physicians 92

Contrarian Sales Techniques

JANUARY 27, 2023

The reason for this is that gifts, even small ones, can create a sense of obligation or bias in the minds of doctors and other healthcare professionals, which can lead to them prescribing a particular medicine that may not be the best choice for the patient.

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Pharmaceutical Medical Healthcare Healthcare 52

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Pharma manufacturers of brands that are selected for negotiation will absolutely want to ‘pull through’ their coveted, newfound formulary position with HCPs.

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Marketing Pharma Manufacturing Healthcare 52

Contrarian Sales Techniques

FEBRUARY 25, 2023

The film documents the efforts of activists, doctors, and patients to overcome these barriers and increase access to affordable treatment. The film features interviews with activists, physicians, and other experts who discuss the challenges and injustices that arose from the AIDS epidemic and the global response.

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Marketing Distribution Medical Government 52

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. This offers new opportunities to engage with stakeholders beyond just physicians. In 2023, we will see MA engage both patients and payers more than in previous years.

Medical 52

Medical Education Physicians Healthcare 52

Medico Reach

DECEMBER 2, 2022

To bring effective medicines and Innovations in healthcare industry , a Clinical Research Organization or Contract Research Organization (CRO) are a must for the Biotech, Medtech, and pharma industries. It helps pharma companies, along with other medical organizations, to innovate and maximize positive outcomes.

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Consulting Specialization Medicine Medical 98

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. Advertisers need new data strategies to continue connecting with the right patients, even as more platforms rightfully add new protections for consumer information. This effort goes beyond traditional geotargeting (i.e.,

Media 98

Media Marketing Healthcare Healthcare 98

Clarify Health

JANUARY 12, 2022

health systems, IDNs, payers, HCPs, patients) and demonstrate that value to them. Investing in the right technology stack to enable easy access to actionable insights The Clarify Atlas Platform is the healthcare industry’s most precise and actionable source for patient journey insights.

Medical 52

Medical Physicians Marketing Education 52

Pharma Marketing Network

JULY 26, 2023

Resource Constraints: The FDA operates within a dynamic regulatory environment and faces resource constraints like any other government agency. The pharmaceutical industry must continue to prioritize compliance with FDA regulations to ensure that marketing practices do not compromise the well-being of patients and consumers.

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

pharmaphorum

NOVEMBER 10, 2022

Having noted that by 2035 it is predicted that there will be a 24% increase in cancer diagnoses, Arlukwiez, BECA’s chair, stressed within his recorded apology message that the patient is the guiding principle and that there must be equality of treatment across the EU. Excellence in cancer care is not just survivorship, but patient outcome.

Electronics 78

Electronics Government Patients Pharma 78

Contrarian Sales Techniques

DECEMBER 15, 2022

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. These events were held in a fake and misleading manner.

Sales 52

Sales Prescription Healthcare Healthcare 52

PM360

AUGUST 9, 2022

Following the annual American Society of Clinical Oncology (ASCO) conference, oncologists were asked how the data presented would impact their care of patients. Another 17% recommended mandating patient recruitment requirements and 14% would like to see the development of a diverse pool of investigators and staff.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

European Pharmaceutical Review

DECEMBER 6, 2022

An example is Trodelvy, indicated as a second or third line treatment for adult patients with unresectable or metastatic triple-negative breast cancer (TNBC) who have received two or more lines of systemic therapy, including at least one in advanced stage. Only two out of 11 applications were rejected by the HAS.

Patients 78

Patients Manufacturing Safety Healthcare 78

PM360

SEPTEMBER 15, 2022

And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Patients appear to have fundamentally changed how they use healthcare services, from embracing telehealth and digital tools to foregoing care. Stress Cracks.

Patients 59

Patients Pharma Healthcare Healthcare 59

World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

Insurance 263

Insurance Doctors Government Physicians 263

Clarivate

OCTOBER 10, 2022

Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Positive outcomes in a key patient segment could broaden TRODELVY’s uptake in metastatic breast cancer. Market impact.

Marketing 52

Marketing Safety Patients Competition 52

PM360

JUNE 16, 2023

While all patient communities and advocacy groups offer patients, their families, and their caregivers support, advice, and information, rare disease patient groups can be especially tight-knit. What are some considerations or challenges that companies should not ignore when working with patients/groups?

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Patients Pharma Education Recruitment 98

World of DTC Marketing

MARCH 12, 2021

An effort to quantify the cost of loneliness in the US also found that among Americans aged 65 or older, social isolation costs the US government nearly $7 billion in additional health care costs per year. Regression results showed that chronic loneliness was significantly and positively associated with physician visits.

Physicians 181

Physicians Pharma Prescription Leads 181

Clarivate

MARCH 12, 2024

It is not sufficient to assume that what worked during the last product market launch will meet the ever-evolving priorities of patients, physicians, governments, regulators and payers at the next product launch. Misinterpreting or not anticipating stakeholder expectations.

Government 52

Government Physicians Marketing Biopharma 52

Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. Our company is a commercial-stage venture-backed spinal implant business, and we’re on a mission to establish circumferential cervical fusion as the standard of care for high-risk patients. You started in pharma. — Watch the episode here. I have four sons.

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Sales Pharma Pharmaceutical Sales Medical 52

Clarivate

DECEMBER 7, 2021

The COVID-19 pandemic has strained healthcare systems across the globe and affected every patient on Earth – some, of course, more than others. For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person.

Healthcare 52

Healthcare Healthcare Transportation Insurance 52

Evolve Your Success

FEBRUARY 7, 2023

He’s gone so far as to even help with the government affairs board bringing cardiovascular expertise to the lobbying efforts in adding additional cardiovascular CPT codes to the covered procedures list for surgery centers. We syndicate, which means we sell shares for physicians to invest. We’re partners with the physicians.

Medical 52

Medical Sales Medical sales Doctors 52

pharmaphorum

OCTOBER 3, 2022

This, therefore, presents opportunities for the new disruptors to gain access and uptake in markets across Asia, Africa, and South America, either through inclusion in essential medicines lists, or by making themselves more affordable to individual patients that may have to spend out-of-pocket to receive treatment.

Food and Drug Administration 86

Food and Drug Administration Consulting Marketing Manufacturing 86

Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

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Media Pharma Ethics Consulting 52