Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Healthcare Healthcare Marketing Pharma 40

World of DTC Marketing

DECEMBER 20, 2021

This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

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Contrarian Sales Techniques

JANUARY 27, 2023

On the medical profession side, many medical societies and organizations have also established guidelines and policies to govern interactions between healthcare professionals and the pharmaceutical industry. Additionally, it's worth noting that some healthcare providers may not be aware of policies, or they may not follow them.

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PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders.

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Impetus Digital

APRIL 24, 2023

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past.

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PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Observationally, this is truer for the small and mid-size pharma and biotech companies than for larger pharma companies.

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Patients Medical Education Government 98

Cadensee

JULY 26, 2021

I practiced law in one of Tel Aviv's biggest law firm, for about seven years, representing startup companies as well as some bigger pharma companies. So, all they knew are the protocols that are dominant in the pharma industry. I'm assuming there's physicians involved, and nutritionists. And also, mothers.

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