Fierce Pharma

MAY 4, 2023

J&J's consumer group Kenvue set for $41B IPO, the largest US market debut in more than a year esagonowsky Thu, 05/04/2023 - 09:58

Marketing 252

Marketing 252

Fierce Pharma

NOVEMBER 18, 2022

With Sanofi as its marketing partner, Provention Bio grabs long-awaited FDA nod for diabetes drug. Fri, 11/18/2022 - 10:21.

Marketing 245

Marketing FDA 245

World of DTC Marketing

MARCH 10, 2021

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. The tools to design online ads are simple to use, but I do not expect DTC marketers to learn how to do this.

Marketing 190

Marketing Distribution Management Pharma 190

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

Fierce Pharma

DECEMBER 20, 2022

2023 forecast: As the COVID-19 vaccine market evolves, what's next for the top players? Tue, 12/20/2022 - 13:48.

Marketing 224

Marketing 224

MedCity News

NOVEMBER 15, 2023

A hearing healthcare veteran consultant, who has significant hearing loss, describes 7 market-tested best practices. Understanding the consumer-patient journey is crucial to developing strategic priorities for companies across hearing healthcare, from hearing aids to cochlear implants to gene/drug therapy.

Marketing 114

Marketing Patients Consulting Healthcare 114

World of DTC Marketing

MAY 13, 2021

It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. With the right content marketing strategy in place, a website has the ability to do that all-important climb to the first page of Google.

Marketing 164

Marketing Media Management 164

Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy. What is Video Marketing?

Marketing 52

Marketing Pharma Media Education 52

PharmExec

OCTOBER 31, 2023

In the ever-evolving landscape of healthcare, it's vital for organizations to take steps toward bridging the gap between their clinical and marketing teams.

Healthcare 111

Healthcare Healthcare Marketing 111

MedCity News

FEBRUARY 14, 2024

2024 presents an exciting yet challenging landscape for global pharma marketers.

Marketing 110

Marketing Pharma Pharmaceutical Patients 110

Pharma Marketing Network

JULY 13, 2023

The pharmaceutical industry is a highly regulated industry, and as such, marketing strategies must be carefully planned and executed. However, this does not mean that out-of-the-box marketing is not possible or effective. There are a number of reasons why out-of-the-box marketing can be effective in the pharmaceutical industry.

Marketing 98

Marketing Pharma Media Pharmaceutical 98

Fierce Pharma

FEBRUARY 1, 2024

Even after the acquisitions of Prometheus and Acceleron, Merck is ready to make more deals in the $1 to $15 billion range, according to CEO Rob Davis.

Marketing 307

Marketing 307

Eversana Intouch

NOVEMBER 20, 2023

In the rapidly changing landscape of global markets, staying ahead of the curve is crucial for businesses aiming to expand and thrive. As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors.

Marketing 83

Marketing Healthcare Healthcare Pharma 83

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

European Pharmaceutical Review

AUGUST 11, 2023

The European Commission has revoked the conditional marketing authorisation (MA) for Novartis’ sickle cell medicine crizanlizumab in the European Union (EU) and EEA. Conditional marketing authorisation is a pragmatic tool for the fast-track approval of a medicine that fulfils an unmet medical need.

Marketing 86

Marketing Food and Drug Administration Medicine FDA 86

Fierce Pharma

OCTOBER 27, 2023

Weight loss contender Mounjaro may be getting Eli Lilly a lot of public attention these days, but the Indiana pharma giant is busy expanding in immunology, too. Weight loss contender Mounjaro may be getting Eli Lilly a lot of public attention these days, but the Indiana pharma giant is busy expanding in immunology, too.

Marketing 264

Marketing Pharma FDA 264

Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

Marketing 98

Marketing Media Consulting Specialization 98

Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. search engine marketing, SEM, pay-per-click, or PPC). search engine marketing, SEM, pay-per-click, or PPC). Campaign management is a crucial part of any successful paid search marketing campaign.

Marketing 108

Marketing Management Training Relationship management 108

Pharmaceutical Technology

JUNE 12, 2023

Lotus Pharmaceuticals and Teraju Pharma have entered a strategic partnership to market Lotus’s products in a range of therapeutic areas in Malaysia. Teraju Pharma will be responsible for marketing and promoting the products using its relationships and infrastructure.

Pharmaceutical 97

Pharmaceutical Marketing Pharma Pharmaceutical products 97

Clear Pivot

MARCH 18, 2024

Sometimes, a little inspiration goes a long way, so we’ve gathered some of our favorite marketing examples from top SaaS companies that are killing the game right now. You’ve got a great solution, have made some progress, are consistently adding users and delighting them, but you’re always looking to improve.

Marketing 98

Marketing Competition 98

Pharmaceutical Technology

APRIL 3, 2023

The European Commission (EC) has granted marketing authorisation for Sandoz’s biosimilar Hyrimoz (adalimumab) citrate-free high-concentration formulation (HCF). With eight marketed biosimilars, Sandoz is offering the broadest biosimilar portfolio and is the leading biosimilars company in Europe, with more than two decades of experience.

Marketing 105

Marketing Food and Drug Administration Medicine Food 105

Fierce Pharma

OCTOBER 5, 2023

Judgment Day has come for Amgen’s first-in-class KRAS inhibitor Lumakras as the FDA’s Oncologic Drugs Advisory Committee (ODAC) gathered Thursday to weigh the merits of the cancer med’s phase 3 cli | Judgment Day has come for Amgen’s first-in-class KRAS inhibitor Lumakras as the FDA’s Oncologic Drugs Advisory Committee gathered Thursday to weigh the (..)

Marketing 231

Marketing FDA 231

PM360

NOVEMBER 12, 2023

market, emerging markets present great opportunities for biotech and pharmaceutical companies. Development—and in particular, urbanization—means these markets offer greater potential than in the past. These markets often have larger populations than more established markets and higher population growth.

Marketing 59

Marketing Biopharma Government Pharma 59

Fierce Pharma

JANUARY 10, 2023

Biogen, scrapping for SMA market share, bets $10M on implant to improve delivery of Spinraza. Tue, 01/10/2023 - 06:40.

Marketing 130

Marketing 130

Tribeca Knowledge

DECEMBER 12, 2023

E very product needs a market. It also needs market access. In our pharma trends for 2024, we look at some critical market access challenges in key territories for industry, and how companies can best prepare for them over the coming year.

Marketing 52

Marketing Pharma Pharmaceutical 52

Pharma Marketing Network

OCTOBER 13, 2023

In the ever-evolving digital landscape, pharma marketers must stay up to date with the latest ad regulations. Understanding digital compliance, navigating ad regulations, leveraging digital tools, and complying with pharma regulations are all important steps in ensuring successful marketing campaigns.

Marketing 52

Marketing Pharma Government Engineering 52

Fierce Pharma

MARCH 16, 2023

The Top Line': What the Silicon Valley Bank failure means for global markets and biotech, plus this week's headlines tcarey Thu, 03/16/2023 - 14:51

Marketing 130

Marketing 130

European Pharmaceutical Review

DECEMBER 6, 2022

The European Medicines Agency (EMA) has accepted the marketing authorisation application (MAA) for tofersen, to treat superoxide dismutase 1 (SOD1) amyotrophic lateral sclerosis (ALS). Clinical data included in the marketing authorisation application. Sign up now !

Marketing 90

Marketing Food and Drug Administration Medicine Prescription 90

pharmaphorum

DECEMBER 23, 2022

Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. Marketing data will surpass health data as a leading signal for pharma advertisers. Traditional marketing tactics have relied heavily on health data that, while valuable, creates a lagging signal.

Marketing 90

Marketing Sales Medical Patients 90

Medical Device Success

APRIL 24, 2022

In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. The post Episode 87 – Narrow Podcasting for MedTech Marketing and Sales appeared first on Medical Device Success - Ideas You Can Put To Work Today! I do use slides. A Narrow Podcast.

Marketing 100

Marketing Sales Medical Healthcare 100