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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Cyberwarfare: A Healthcare Marketers’ Guide in the Fight for Corporate Reputation

PM360

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. Almost half of the cyber events created a disruption in care delivery. So how should marketers prepare?

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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How Social Media in Healthcare is Changing Marketing Strategies

LEVO Health

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

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The Pillars of Trust: Regulatory Compliance in Patient Engagement

PM360

In this context, we shouldn’t just think of the Sacklers and Shkrelis and Holmeses of the world, who coupled regulatory noncompliance with lamentable ethical failures. With healthcare professionals becoming less accessible to biopharma reps, the emphasis has shifted toward patient empowerment. Likely not.

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The Importance of Continuous Learning in Medical Sales: Professional Development Tips

Rep-Lite

In medical sales, ongoing learning is invaluable as it ensures sales representatives stay abreast of industry advancements, new product developments, and evolving healthcare trends. It positions sales professionals as trusted advisors, enabling them to engage with healthcare professionals effectively.