World of DTC Marketing

DECEMBER 4, 2020

SUMMARY: McKinsey estimates that global digital-health revenues—from telemedicine, online pharmacies, wearable devices, and so on—will rise from $350bn last year to $600bn in 2024. I’m not so sure. EHR’s have been a failure. Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors.

Medicine 201

Medicine Doctors Medical Media 201

Medical Device Success

NOVEMBER 29, 2020

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. So many of our traditional lead generation sources are completely or partially blocked. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales.

Sales 100

Sales Marketing Management Leads 100

Clarity Engagement Solutions

DECEMBER 1, 2020

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharm a field teams. In response to this challenge, many brand teams chose to amp up their digital efforts. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders.

Healthcare 91

Healthcare Healthcare Pharma Physicians 91

Integrity Solutions

DECEMBER 4, 2020

As customers get more comfortable with buying virtually, their expectations are going to continue to go up. And that means, when it comes to remote sales, your team needs to keep raising its game. Remote sales is the reality for most companies now, and likely will be for the foreseeable future. In fact, in some areas, virtual is here to stay. According to a recent Bain & Company survey , 80% of buyers and sellers believe there will be a sustained increase in virtual interactions going forwar

Sales 87

Sales Sales process Training Ethics 87

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World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. Want proof? Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. If it doesn’t add value to the bottom line, it’s not worth spending money on.

Pharma 186

Pharma Side effects Sales Patients 186

Tribeca Knowledge

DECEMBER 3, 2020

The COVID-19 pandemic has eclipsed every other development in healthcare and pharmaceuticals during 2020. It will likely do so next year as well. Looking ahead to 5 pharma trends for 2021 that will set the agenda for industry, it is hard to escape COVID-19 both as a challenge and a spur to new directions.

Pharma 52

Pharma Healthcare Healthcare Pharmaceutical 52

MobileLocker

DECEMBER 3, 2020

Check out all the marketing and communications trends from 2020 and learn how they could impact the year ahead. The post Pharma and Med Tech Marketing: 2020 in Review appeared first on MobileLocker.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. It’s been a while since I’ve seen any research on DTC TV ads’ effectiveness, but a couple of years it was estimated that TV ads were 7% effective.

Prescription 181

Prescription Marketing Doctors Physicians 181

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Year-to-date spending on health services is down about 2% from last year.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

NOVEMBER 30, 2020

Politicians stupidity is leading to more COVID-19 deaths here in the U.S. and eventually we have to hold them accountable for their ignorance and lies. Consider this: -South Dakota’s governor encouraged people to go shopping the same day the state reported its highest single-day COVID-19 death total. -Republicans Make Up 70% Of The Members Of Congress Who Have Tested Positive For Covid-19.

Insurance 210

Insurance Leads Healthcare Healthcare 210

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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