World of DTC Marketing
SEPTEMBER 18, 2020
IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. Particularly, there appears to be a disconnect between what they understand and what they want to know about the treatment journey that lies ahead.
Medical Device Success
SEPTEMBER 17, 2020
Reading time: 2 – 3 minutes Kelly Clark and Relentless Recruiting conducted a survey with 60 life science executives and sales executives to better understand if there is an overall recruiting and hiring issue in obtaining Super Star Sales Reps. . How valuable are super stars reps to sales leaders? Where do these stars came from? How do their initial skill levels compare with other candidates?
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Pharma Marketing Network
SEPTEMBER 14, 2020
Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.
Infuse Medical
SEPTEMBER 17, 2020
It’s no secret that being a medical sales rep is a difficult, but rewarding, profession. As rules, regulations, and industry standards change, your clients rely on your expertise and knowledge to stay up to date on your product and company. Not to mention the pressure from today’s healthcare consumers that expect medical treatments to increase their life expectancy while being cost-conscious.
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World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. Not only has the FDA become a political pawn but almost half the population is now obese. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.
Medical Device Success
SEPTEMBER 13, 2020
Reading time: 3 – 4 minutes We continue to offer solutions to the challenges MedTech professionals face in the Covid era. One of the biggest is the changes in how we communicate. Those that can communicate their value proposition most effectively have the best chance of surviving and winning in the long term. Virtual presentations are key and you must know how to best use the tools at hand.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Actando
SEPTEMBER 15, 2020
In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as meetings, webinars and even social get-togethers, has accelerated beyond our imagination.
World of DTC Marketing
SEPTEMBER 14, 2020
THE BASICS: A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.-based employees back to work. This is beyond irresponsible. According to CNBC “AbbVie workers say they worry that the company is putting profits ahead of safety and the health of its U.S. employees and their families at risk.
ProSellus
SEPTEMBER 14, 2020
It’s 4:45 am… DING. DING. DING. The alarm hits you like a freight train. After all, it’s Quarter End and you were up late last night entertaining a customer. You rub your eyes feeling as if you had just 5 seconds ago put your head down to go to sleep, only to stare at your […]. The post A Day in the Life of the Healthcare Sales Rep part 2: The Quarter End Close appeared first on ProSellus.
Pharma Marketing Network
SEPTEMBER 16, 2020
PanAgora Pharma: 3rd Annual Pharma CX Tech Summit | November 12, 2020. Sponsored by PanAgora Pharma. The 3rd Annual Pharma CX Tech Summit explores how pharma is implementing emerging technologies – like AI/ML, voice & chat, connected devices, AR/VR, automation, personalization, and telehealth – to enhance customer experiences for patients, payers, and HCPs.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
SEPTEMBER 15, 2020
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to lead to action. Consumers today are bombarded with so much information you have to grab their attention quick. In fact, you realistically only have 3-seconds or less.
Pharma Marketing Network
SEPTEMBER 16, 2020
PanAgora Pharma: Pharma Action in Patient Advocacy Summit | December 2020. Sponsored by PanAgora Pharma. ACTIONABLE INSIGHTS TO DRIVE PARTNERSHIPS BETWEEN PHARMA AND PATIENTS. The Pharma Action in Patient Advocacy Summit 2020 will bring together 200+ customer experience leaders, patient advocates, advocacy groups, and pharma patient advocacy leaders to learn how pharma can work with patients to deliver more compelling experiences.
Pharma Marketing Network
SEPTEMBER 16, 2020
Reuters Events: Pharma Awards USA 2020 VIRTUAL |. 7-9 December. Sponsored by Reuters Events Pharma. There has never been a more pressing time for our industry to come together and show what matters, true value for patients and HCPs. Now, in a completely virtual form, The Reuters Events: Pharma Awards USA 2020 exist as the only pharma awards to elevate and showcase the very best work from across the industry to a global audience – on a virtual stage.
Pharma Marketing Network
SEPTEMBER 15, 2020
New Date: The DHC Virtual Summit with Novartis | WED, Sept. 30 – THU, Oct. 1 | 12:00PM – 1:30 PM EDT . This summit will offer you dynamic content and thought leadership related to the opportunities and challenges of the new normal. The event will span two days, lasting just 90 minutes per day, and feature unique content each day. Topics covered : The new realities of a virtual launch.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Pharma Marketing Network
SEPTEMBER 15, 2020
DHC Webinar | THUR, Sept. 24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. Join this incredible panel of industry experts and thought leaders with decades of experience in innovative drug launches.
World of DTC Marketing
SEPTEMBER 16, 2020
IN SUMMARY: Pharma’s reputation is going to continue to slide with new acquisitions that have to be paid for with high drug prices and the continuing loss of good employees who are being forced out by a dated culture. Gilead’s $21 billion purchase of New Jersey-based biotechnology firm Immunomedics Inc. and its promising breast cancer drug Trodelvy, is being held up to intense3 scrutiny.
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