World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. One study found that only 50 percent of patients follow the instructions associated with taking their medication, and even fewer implement necessary lifestyle changes suggested by their doctor.
Medical Device Success
MARCH 30, 2021
Reading time: 2 – 4 minutes “In order to grow, you have to master what you are doing today”. Career advice from Patrick Kothe. Pat has led EM Device Lab down a brilliant development path where they “productized” a current standard procedure and benefit from a simpler regulatory path and a shorter time to commercialization. This also reduced capital requirements.
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Pharma Marketing Network
MARCH 30, 2021
Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. COVID-19 not only left pharma no choice but to take this challenge head on, it also paved the way for pharma to build extensive awareness of their brands, as several big names have been in the spotlight in the fight against COVID-19.
Clarify Health
APRIL 1, 2021
In March 2021, the American Journal of Managed Care (AJMC) published new research on the association between social determinants of health (SDoH) and health outcomes. The study revealed that different SDoH factors influence populations to varying degrees. For example, it found that for the population younger than 19 years of age, the largest contributors to health [.].
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World of DTC Marketing
MARCH 29, 2021
TEASER: What DTC marketers and consumers do as the result of seeing a relevant DTC ad differs by a wide margin. DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation.
Atrivity
APRIL 1, 2021
The beginning of the coronavirus pandemic completely changed the way the pharmaceutical industry has been holding events (cycle meetings, symposiums, doctor's visits, small international meetings or congresses). Today, in the context of digital expansion, events are being held remotely or in a hybrid fashion but they just don't have the same impact on attendees.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
World of DTC Marketing
APRIL 1, 2021
IN BRIEF: At some point, we need to realize that good health is our personal responsibility. All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Responsibility for health should be a collaborative effort among individuals and the societies in which they live.
Rep-Lite
MARCH 31, 2021
Resume and Job Search Tips from Robynn Storey, CEO of Storeyline Resumes, Helps You Score the Job! Starting your job search can be daunting, and opening a template to begin your resume can be downright scary. Fortunately, Rick Barnett, our president at Rep-Lite, recently had a chance to sit down with Robynn Storey, CEO of , Storeyline Resumes (a company that has helped more than half a million customers in its 21 years and currently sees more than 100 resumes a week).
Pharma Marketing Network
MARCH 31, 2021
The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right time. Sessions throughout the summit touched on the many ways that companies can convey the right message to their customers. By creating personalized and meaningful messages to customers, companies can build trust and earn brand loyalty. .
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Integrity Solutions
MARCH 30, 2021
Just having a LinkedIn profile doesn’t mean you’re “on LinkedIn.” For it to be an effective sales prospecting and customer engagement tool you have to actively and regularly be visible, add value , and engage with people. by Will Milano. It’s pretty much a given that if you’re in a sales role, particularly in B2B sales or a complex selling environment, then you need to be on LinkedIn.
World of DTC Marketing
MARCH 30, 2021
I N BRIEF : DTC managers usually have a tough time allocating DTC budgets, but once you layout your brand objectives and better understand your audience, the choices become clearer. Learn everything you can about your audience, such as “where are they online and what are they really looking for in treatment options?” The budgeting process is over, and as a DTC manager, you need to decide how much of your budget goes in each bucket.
Clarify Health
APRIL 1, 2021
In March 2021, the American Journal of Managed Care (AJMC) published new research on the association between social determinants of health (SDoH) and health outcomes. The study revealed that different SDoH factors influence populations to varying degrees. For example, it found that for the population younger than 19 years of age, the largest contributors to health care costs were social, economic, and environmental factors, such as unemployment and single-parent households.
World of DTC Marketing
APRIL 2, 2021
QUICK READ: Pfizer is already positioning their Covid vaccine as a yearly maintenance shot. In other words, they want to milk this cash cow for every penny they can get out of the healthcare system. Make no mistake; the drug companies will make a lot of money from these vaccines while they continue to hide profits offshore. ( New York Times) If you listen to the stated intentions of vaccine producers.
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