World of DTC Marketing

FEBRUARY 11, 2021

SUMMARY : COVID-19 has caused substantial increases in the number of avoidable cancer deaths due to diagnostic and treatment delays. People who need healthcare are avoiding it because of COVID-related concerns, and in some cases, it costs them their lives. Where are healthcare companies? Recent data has revealed that the increase in the COVID-19 positivity rate correlates to an increase in mortality from non-coronavirus-related diseases, including cancer.

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Authentic Influence Group

FEBRUARY 9, 2021

Make your annual review go smoother with these tips for the year. If you are just like me, you just finished your end of year review. Maybe you’ve met with your boss and you don’t even want to think about it anymore. But right now, is the time to really think about next year and what it is going to look like. I know… I know… you are thinking how could I even imagine next year, right?

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Medical Sales Guru

FEBRUARY 12, 2021

During the last year, medical sales representatives have sought new ways to engage and sell to accounts and customers. Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. The good news is this is easily fixed!

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Medical Device Success

FEBRUARY 7, 2021

Reading time: 3 – 4 minutes What does a box truck have to do with Virtual Trade Shows? You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows. We review the 2020 Virtual Trade Show experience. We discuss what worked and what didn’t work. Then we talked about solutions and alternatives.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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World of DTC Marketing

FEBRUARY 10, 2021

SUMMARY: There are some excellent digital agencies dedicated to pharma. Greater-Than-One and InTouch Solutions are just a couple. Agencies have experience in leading and developing cutting-edge digital pharma marketing solutions, but they need your help to really be effective. Agencies should never be considered vendors; they are your marketing partners.

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Clarity Engagement Solutions

FEBRUARY 12, 2021

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

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Optymyze

FEBRUARY 9, 2021

Imagine if, during your typical workweek, you had to deal with rejection throughout the day. Imagine hearing dozens of “noes” and yet picking yourself up every time with a big.

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World of DTC Marketing

FEBRUARY 9, 2021

OPENING: Online health seekers decide whether to stay on your website within the first five seconds of landing on your homepage. They decide if your site addresses their questions after looking at 1.24 pages. Here are what I found in over two years of research with online health seekers. Remember that every health condition has particular needs and wants by their audience, but it’s clear that certain qualities overlap.

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Clarity Engagement Solutions

FEBRUARY 12, 2021

Oh no, 2021 has started and our plan is already outdated! Sounds familiar? You’re not alone. In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. In fact, we now see a NEW NORMAL appearing. We are changing our habits and your healthcare stakeholders aren’t any different.

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Clarify Health

FEBRUARY 10, 2021

In a recent Health Evolution webinar on the future of healthcare analytics, our CEO, Jean Drouin, MD, asked three visionary and pragmatic leaders why they are bullish about the future of healthcare analytics. Over the course of the conversation, Sree Chaguturu, MD, Chief Medical Officer, CVS Caremark, Richard Clarke, Chief Analytics Officer, Highmark Health, [.].

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Global Edge Recruiting

FEBRUARY 11, 2021

Global Edge Recruiting. # 1 Interview Tip for Getting Jobs in Pharmaceutical Sales. Number 1 Interview Tip for Getting Jobs in Pharmaceutical Sales & Medical Device As pharmaceutical sales recruiters, we are asked everyday what the secret is to getting a job in pharmaceutical sales or medical device sales. Our general advice is to: Have at least two years of outside sales experience selling business-to-business (B2B) products or […].

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World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. According to Forbes AI can be used within pharma for: Digital Therapeutics / Personalized Treatment/Behavioral Modification – This can be effectively used to assist and identify individuals to provide early insight into the condition – such as gum condition , accuratel

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Medical Sales News

FEBRUARY 10, 2021

Medical sales reps usually have a varied daily schedule that can change quickly depending on the needs of their customers. If you’re planning to work as a medical sales rep, it can be useful to know what a day in their shoes looks like. In this article, we will explain what a medical sales rep is, and the different components that make up their daily schedule.

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Pharma Marketing Network

FEBRUARY 10, 2021

Discover the AI methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights at our AI in Healthcare Virtual Summit. This is a 2 in 1 online summit about the advancements and implementations of healthcare in AI. Hear from industry lead experts, connect with healthcare professionals, enjoy interactive Q&A discussions, and much more.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarify Health

FEBRUARY 10, 2021

In a recent Health Evolution webinar on the future of healthcare analytics, our CEO, Jean Drouin, MD , asked three visionary and pragmatic leaders why they are bullish about the future of healthcare analytics. Over the course of the conversation, Sree Chaguturu, MD , Chief Medical Officer, CVS Caremark, Richard Clarke , Chief Analytics Officer, Highmark Health, Jessica Mega, MD , Chief Medical & Scientific Officer, Verily Life Sciences, shared their perspective.

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World of DTC Marketing

FEBRUARY 8, 2021

QUOTE OF THE DAY : “ Social media by its very nature is about a personalized – typically non-vetted – spread of information. However, the platforms that enable that flow of data are still owned by profit-minded tech giants. That presents a situation where money can get in the way of facts on some platforms.” The spread of false health information is a threat to our nation’s healthcare.

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Medical Sales News

FEBRUARY 7, 2021

Think of a resume as a first impression, especially in the medical sales industry. As a hiring manager is looking through hundreds of people, what will make your first impression stand out from the rest? By utilizing the following advice, you can have a strong resume that not only stands out from other applicants, but aligns with experienced professionals already in the industry.

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