Sat.May 15, 2021 - Fri.May 21, 2021

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Three ways to combat stress in a remote working healthcare team

World of DTC Marketing

The pandemic has been uniquely stressful for healthcare teams. With some parts of the sector shifting to remote work, that stress tended to build, having a real impact on mental health. It can be hard to manage a remote team, even more so to take care of their mental health, but there are a few steps that every employer can take. #1 Set up a Digital Helpdesk.

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Package Insert (PI) Hub

CLD, Inc.

The Package Insert Hub (PI Hub) is a unique tool, providing learners with access to a wide variety of PIs that can be accessed using CLD’s exclusive side-by-side viewing feature.

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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation in pharma. This pharmaphorum webinar, held in association with P360, takes place on Wednesday 19th May 08:00 PST / 16:00 BST / 17:00 CET and will look at the long-term implications of healthcare’s pandemic-powered digital transformation.

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Product launches: making the most of your one shot

Tribeca Knowledge

While some errors are unforeseen, many can be prevented with better planning, coordination, communication and transparency in launch planning and implementation. In our article for PME, we make the case for why pharma companies need a launch execution platform that makes launch excellence the norm, builds the corporate launch memory, and streamlines efforts to save time for everyone involved in product launches.

Pharma 52
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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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AbbVie CEO looks like a fool before Congress

World of DTC Marketing

SUMMARY: “You’re spending all this money to make sure you make money rather than spending money to… help patients,” the California congresswoman told AbbVie’s, Richard Gonzalez. “ That was pretty brutal, but to was right on target by Rep Katie Porter. While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies.

Pharma 181
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Clarify Health Launches Real-World Evidence on Health Disparities

Clarify Health

Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. With real-world evidence (RWE) software products, Clarify Growth and Clarify Portfolio , pharmaceutical, and biotechnology companies gain the unprecedented ability to explore and understand how patients’ journeys, treatment decisions, and outcomes are impacted by non-medical factors such as race, income, transpo

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Paul Murasko

Pharma Marketing Network

Head of Digital Customer Interactions for North America. Ipsen Biopharmaceuticals. A passionate and innovative Senior Commercial Leader with a 25+ year career in consumer, medical device and Pharma/Bio-tech, Paul has his finger on the pulse of Digital Transformation with a solid understanding of Customer Engagement. His experience in operations as well as both sales and marketing gives him a unique perspective on the integration of technology that increases customer engagements and the user expe

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Time to rethink the objective of DTC marketing

World of DTC Marketing

QUICK READ: Only someone who is fooling themselves believes that life will go back to normal after the pandemic. The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives.

Marketing 155
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Clarify Health Launches Real-World Evidence on Health Disparities

Clarify Health

Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. With real-world evidence (RWE) software products, Clarify Growth and Clarify Portfolio, pharmaceutical, and biotechnology companies gain the unprecedented ability to explore and understand how patients’ journeys, treatment decisions, and outcomes are impacted by non-medical [.].

Medical 52
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The waiver on COVID vaccine patents is not about the vaccine

World of DTC Marketing

IT’S FRIDAY: The Biden administration’s decision to support a temporary waiver of Covid-19 vaccine patents prompted instant and false outrage in pharma. Pharma is afraid the move could compromise future drug profits, so they need to fight hard now to ensure it doesn’t happen again. Via the Economist , “We believe that Mr. Biden is wrong.

Pharma 219
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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.