World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. What’s missing is the basic premise of any good care: the focus on the person, not just the condition.
Medical Device Success
MARCH 13, 2022
Reading time: 3 – 4 minutes. In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”. Well…it just so happens that we are still training radiologists. They are as important as ever. . Today we get back to Artificial Intelligence in MedTech. To help us look at AI in radiology and MedTech is Paul Yi, MD, Director, University of Maryland Medical Intelligent Imaging Center.
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Dominic Tyer
MARCH 11, 2022
Digital excellence is improving, but if pharma firms want to maintain their upward trajectory there are several things they should be thinking about.
Clarivate
MARCH 31, 2022
Domain name-based brand targeting negatively affects both reputation and bottom line. Awareness of emerging threats is a critical piece of the brand protection puzzle. Here we examine how bad actors are combining new metaverse / web3 themes with brand names in traditional TLDs and explore options to strengthen defensive registration strategies. The ‘Goldilocks’ principle is a core challenge of brand protection in the domain name space; businesses frequently struggle to find the “right” level of
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
Salesforce
MARCH 3, 2022
Imagine you are living your dream as a champion snocross racer when, during a qualifying race, you suffer a devastating accident that results in the amputation of your left leg above the knee. If you are Mike Schultz, you end up competing seven months later at the X Games in adaptive motocross. Then you design a high-performance prosthetic that enables you to become a U.S.
Pharma Marketing Network
MARCH 25, 2022
Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Medical Device Success
MARCH 6, 2022
Reading time: 2 – 2 minutes. Do you know two of the big successes in Ukrainian startups? They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was. In this episode, we explore the ecosystem and why it was so successful. We go through the financial data that reveals among other things that Ukraine is ranked in the top 4% in the world in growth of innovative companies.
Integrity Solutions
MARCH 9, 2022
Sometimes employee burnout is really boredom. But… what about when it’s not? In sales, where rejection is a part of the job even in the best of times and today’s selling environment has grown more stressful, competitive and demanding, signs of burnout are becoming more common across the profession. As salespeople grapple with new technology, complex deals , sprawling buying committees and increasing commoditization, many are wondering whether it’s even possible to build a
Clarivate
MARCH 17, 2022
Highly Cited Researchers are making a significant impact in sustainability research. In this blog post, we put a spotlight on those focusing on the first two Sustainable Development Goals, No Poverty and Zero Hunger. The Highly Cited Researchers recognition program is produced annually by the Institute for Scientific Information (ISI) at Clarivate with analysis led by David Pendlebury, Head of Research Analysis and Ryan Fry, Senior Product Data Analyst.
Pharmatutor
MARCH 16, 2022
ARTICLE ON FUTURISTIC APPROACH FOR MEDICAL DIAGNOSTICS ; BIOCHIP. About Author. Meenu Maurya. Email : meenudinesh15@gmail.com. admin. Wed, 03/16/2022 - 15:06. Tags. Articles.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Referral MD
MARCH 28, 2022
Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines.
World of DTC Marketing
MARCH 28, 2022
Oxford researchers say they have confirmed that alcohol is a direct cause of cancer, emphasizing how their findings reinforce the need to lower levels of alcohol consumption in the population for cancer prevention. The question is will the healthcare community do anything about these findings? Worldwide, alcohol is responsible for an estimated 3 million deaths each year, with over 400,000 from cancer.
CLD, Inc.
MARCH 22, 2022
Is microlearning the appropriate tool to ensure that your goals are met? At the end of the scenario, you determine which vendor has considered the appropriate use of microlearning.
eatNgage
MARCH 31, 2022
Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarivate
MARCH 10, 2022
We are delighted to announce the appointment of Bill Graff as our new Chief Information Officer based in Kansas City, Missouri, U.S. Bill reports to Chief Technology Officer Stefano Maestri and is a member of the Clarivate Executive Leadership Team. Bill is a seasoned business and technology leader who brings to Clarivate more than 30 years of experience in technology infrastructure, software engineering, information security and operations working in large-scale, global environments.
Pharmatutor
MARCH 26, 2022
A REVIEW ON CLINICAL DATA MANAGEMENT : CURRENT STATUS IN CLINICAL RESEARCH. About Authors. MANISHA KOTADIYA*, JAYDEEP SAVALIYA. *Shree Swaminarayan Sanskar Collage of Pharmacy Zundal, Gandhinagar, Gujarat, Email Id: manishakotadiya3@gmail.com, FTF Pharma Pvt. Ltd. – Ahmedabad, Email ID: jaydeepsavaliya27@gmail.com. admin. Sat, 03/26/2022 - 17:13. Tags.
Eversana Intouch
MARCH 30, 2022
National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. (Why today, by the way? It began in Georgia in 1933 when Eudora Brown Almond, wife of Dr. Charles Almond, was looking for a way to honor physicians. The date was chosen because March 30 was the anniversary of the first use of surgical anesthesia.
World of DTC Marketing
MARCH 6, 2022
Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. Maybe, however, they should check with patients first. A 2016 study reported that 259,000 digital health apps were available for consumers.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Map My Customers
MARCH 29, 2022
When it comes to coaching a sales team, there are many different metrics you could capture to help drive your coaching plan , depending on the individual/team. Of course, for reps who have already been out in the field, sales leadership can look at hard sales data and look at key metrics like win rate and, deals closed, etc to pinpoint which reps may need further coaching.
Pharma Marketing Network
MARCH 29, 2022
Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations are changing fast. With the pandemic and the shift to mobile devices, customers are demanding more convenient and seamless ways to interact with pharma companies.
Clarivate
MARCH 8, 2022
Clarivate Highly Cited Researchers are based at more than 1,300 institutions across the globe. In this interview series, we find out how various institutions support their Highly Cited Researchers. We ask how they encourage collaboration, facilitate career growth and accelerate highly innovative research. Today, we speak with National Cheng Kung University (NCKU) in Taiwan.
Medico Reach
MARCH 28, 2022
Client Background. The Healthcare Brand Strategy and Positioning Firm was founded in 2006, and since then, it has expanded its offices to Canada and Japan as well. Its headquarter is located in New Jersey. The company works towards brand positioning and validation development. It is working towards evaluating their brand name, repositioning their brand, and developing a brand strategy.
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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
Veeva
MARCH 28, 2022
The Veeva Vault Platform consists of multiple product suites across both the Veeva Development Cloud and Commercial Cloud. Each suite contains multiple unified applications with flexible configuration options to meet organizational needs. While business units mostly work within their own application suite, some processes in development and commercial settings require cross-team communication.
World of DTC Marketing
MARCH 31, 2022
The House is preparing to vote on a $35 monthly insulin cap later, but there is stern opposition to the plan, which could cost billions over ten years. Essentially taxpayers would be subsidizing drug company profits for the price of a product that should have come down a long time ago. Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated pric
eMediWrite
MARCH 25, 2022
1. Make Calls in Advance and Use Reports. Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople are well-prepared to maximise every customer engagement.
Pharma Marketing Network
MARCH 29, 2022
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.
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As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.
Clarify Health
MARCH 24, 2022
Recorded Webinar Using Data-Driven Strategies to Drive Success in Value-Based ContractsValue-based contracts (VBCs) can help health plans and providers contain healthcare costs while ensuring high-quality care. However, significant information asymmetry and lack of transparency pose challenges in designing, implementing, and managing VBCs. Blue Cross of Idaho (BCI) and Clarify Health recently hosted a webinar about [.].
pharmaphorum
MARCH 24, 2022
The primary care setting offers huge potential for commercial research. This was, and still is being, demonstrated through the UK’s COVID-19 vaccine research successes. But tapping into that potential requires companies to understand and to plan for primary care. In this session, we will unpick some of the common challenges faced by companies when initiating research in this setting.
Verb
MARCH 23, 2022
Welcome back to part two of our series on creating a strong legal and compliance strategy. When it comes to protecting your company from risk, compliance should be at the top of your mind. As we discussed in part one, the federal government has made it clear that direct sales companies will be held responsible for false claims—whether those claims come from distributors or your company itself.
World of DTC Marketing
MARCH 29, 2022
Healthy eating is your recipe for managing diabetes. More than 37 million Americans have diabetes (about 1 in 10), and approximately 90-95% have type 2 diabetes. Type 2 diabetes most often develops in people over age 45, but more and more children, teens, and young adults are also developing it. A study has found that people with type 2 diabetes were at higher risk of developing 57 health conditions than non-diabetics.
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The global landscape of clinical trials is rapidly changing as studies become more complex. An increasing number of sponsors are seeking enhanced flexibility in their supply chains to address a variety of clinical supply challenges, including patient demand and reducing delays. Demand-led supply and direct-to-patient distribution are next-generation solutions that are helping to meet these growing needs, allowing for more streamlined processes and patient-centric studies.
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