World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Some DTC budgets are only released when certain sales targets are hit. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

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World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Physicians Doctors Side effects Pharma 313

Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged?

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. DTC marketers seem to ignore this data.

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Prescription Side effects Marketing Pharma 266

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. Their primary goal is to drive sales for their company.

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Contrarian Sales Techniques

FEBRUARY 26, 2023

While India and Italy are known for their active pharmaceutical ingredient (API) industries and production of generic drugs, other countries such as Brazil, Canada, South Korea, and others also have provisions for the manufacture and sale of generic drugs before the patent expires. of gross domestic product (GDP).

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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PM360

OCTOBER 24, 2022

The treatment gap is evident: of those 30 million Americans with OAB, only 16 million have seen a doctor about the condition and only three million people are on treatment at any given time. While Urovant realized this, launching a new company, a new sales team, and a new therapy for OAB amidst the pandemic in early 2021 would be challenging.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. sales alone, which is above consensus estimates of around $7 billion to $8 billion, the team said. history.”

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PM360

MAY 25, 2023

They’re wonderful medications, blockbuster sales, but real side effects. Another side effect that tends to be related to weight gain is the metabolic syndrome, which increases your risk for cardiac events and that increases your risk for sudden death and heart attacks. What kinds of clinicians are prescribing them?

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PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. 8 Meanwhile, the response on the other side can be heated. They are continual learners and tend to give more time to visiting sales reps. What is the efficacy?

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Physicians Marketing Medical Prescription 98

Silver Line CRM

NOVEMBER 11, 2020

In order to advance the effective delivery of healthcare for individuals, health information systems must work together within and across organizational boundaries. Internally, this means updating legacy systems and combining multiple data sources like ERP and marketing/sales systems needed to be effective. Insurance companies

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World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Physicians Marketing Side effects Patients 130

pharmaphorum

SEPTEMBER 30, 2022

GlobalData notes that the side effect could be a barrier for lecanemab use as it will require patient monitoring, but points out that the rates are a “significant improvement” on Aduhelm, which had an ARIA-E rate of 35% of patients taking the approved dose in clinical trials. . In Clarity AD, the rate of ARIA-E was 12.5%

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PM360

SEPTEMBER 28, 2022

Nearly half of oncologists, including hematology-oncologists and medical oncologists, allude to treatment challenges including side effects and patient comorbidities, and seek out medical information to address these challenges. In contrast, half of U.S.

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Celeritas

SEPTEMBER 26, 2022

QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Test results, diagnoses, health reports, scheduled operations, etc.

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Physicians Patients Medical Management 52

Celeritas

SEPTEMBER 25, 2022

Initially, QR codes were initially reserved for marketing and sales-related functions. With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. This will confirm the company name alongside the date of expiry, contents, and possible side effects.

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Insurance Management Medical Doctors 52

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. The Strategic Importance and Persistence of the Pharma Sales Rep.

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Legacy MEDSearch

JULY 19, 2023

“Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. ” As the second most common cancer in U.S. market clearance.

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Medical Side effects Patients Recruitment 52

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. He was a diagnostic sales rep in the cancer space. Please, share with the audience what exactly is diagnostic sales.

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Patients Sales Medical sales Doctors 64

PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

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pharmaphorum

JULY 6, 2022

If those criteria cannot be met, the pharmacist will have to refer the patient to a doctor, advanced practice registered nurse, or physician assistant able to prescribed the drug. I've worked, including through Test to Treat, to expand access to Paxlovid, a pill shown to curb the worst effects of COVID-19. It made $1.5

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Celeritas

OCTOBER 23, 2022

What is the role of a Medical Sales Liaison (MSL). All sales representatives have access to data, statistics, and expository resources. Doctors of Veterinary Medicine (DMVs). Doctors always know that drugs and medications are incomplete without side effects. How to Ace Meetings with Key Opinion Leaders.

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Medical science Medical Specialization Doctors 40

World of DTC Marketing

AUGUST 17, 2020

Again, I would expect that given that people are staying away from their doctor’s office. Today online health seekers have time to fact check your claims and see what others are saying about your product when it comes to side effects and costs. Too many DTC marketers see their websites as nothing more than a sales tool.

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