article thumbnail

Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286
article thumbnail

Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no. appeared first on World of DTC Marketing.com.

article thumbnail

The biggest waste of digital media spending in pharma

World of DTC Marketing

Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. The post The biggest waste of digital media spending in pharma.

article thumbnail

Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Physician trust in the U.S.

article thumbnail

FDA grants approval for Amylyx’s Relyvrio to treat ALS

Pharmaceutical Technology

Amylyx Pharmaceuticals Commercial global head and chief commercial officer Margaret Olinger said: “Our priority now is to ensure that adults living with ALS in the US whose doctors have prescribed Relyvrio can access it as quickly as possible.

article thumbnail

GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes. And nearly 1.35

Doctors 72