Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Doctors Medical Patients Healthcare 52

Fierce Pharma

JULY 17, 2023

The news sent Apellis' share price down 32% to $52.62 by Monday afternoon.

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Side effects Doctors FDA Pharmaceutical 238

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. By far, the group that spends the most time online are cancer patients and caregivers.

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Side effects Doctors Prescription Media 217

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. They’re using label and FDA-friendly language, which isn’t what patients want to hear.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects.

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Pharma Doctors Side effects Physicians 164

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. ” Patients want to understand how the drug works and the potential side effects before starting therapy.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? 7even: Real patient stories. 9ine: “Why aren’t pharma websites updated?” Users spend an average of 5.94

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Pharma Side effects Medical FDA 180

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. viewers still see linear T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. What about pharma? The hype around telehealth has followed a projected pattern.

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. Let’s be clear about pharma product websites.

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Doctors Side effects Marketing Electronics 296

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” 6ix: Data is crucial even to patients. 7even : Beware the PR trap.

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Side effects Media Doctors Patients 219

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. Online searches for health information remain brisk, according to Google.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. and France regarding pharma-provided digital platforms. Three quarters of U.S.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 28, 2022

These are dynamic factors, playing out differently across specialty groups and stages of the patient journey, as well as the condition being treated. Clarivate’s Taking the Pulse series of global physician studies is designed to help companies better support their physician customers in caring for patients. In contrast, half of U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. Too many doctors, the data was still questionable. Washington Post. Biogen needs a new drug revenue badly.

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Side effects FDA Patients Doctors 187

Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. A successful vaccine, treatment, or new medical device brings forth both new opportunities as well as challenges given a new group of patients with unique needs to be met.

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Marketing Pharma Side effects Training 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government.

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FDA Side effects Physicians Patients 218

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Physicians Marketing Medical Prescription 98

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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Marketing Media Side effects Doctors 139

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Patients Pharma Education Media 59

Contrarian Sales Techniques

JUNE 18, 2023

Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. ” and “will the side effects scare them away?”

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Physicians Marketing Side effects Patients 130

Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. They’re ideal for monitoring elderly patients who tend to wander off or sleepwalk.

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Physicians Patients Medical Management 52

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. Furthermore, it is estimated to reach $6.5

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Prescription Medical Side effects Patients 105

Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . Salesforce provides analytic tools and dashboards to help you know in real time the effectiveness of your marketing and engagement activities.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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Prescription Patients Pharma Doctors 98

pharmaphorum

SEPTEMBER 30, 2022

of patients, while for ARIAH-H the rates were 17% and 0.7%, respectively. He pointed out that services to administer the injections frequently, and the required radiology and clinical monitoring for patients, “will all need to be factored in on top of the simple cost of the drug.” In Clarity AD, the rate of ARIA-E was 12.5%

Doctors 52

Doctors Side effects Safety Sales 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52