World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. viewers still see linear T.V. It’s not more T.V.

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Prescription Side effects Marketing Pharma 266

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Doctors Medical Patients Healthcare 52

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

OCTOBER 11, 2021

I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. appeared first on World of DTC Marketing.com.

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Side effects Media Doctors Patients 219

World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. Too many doctors, the data was still questionable.

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Side effects FDA Patients Doctors 187

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

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Marketing Pharma Side effects Training 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Salesforce provides analytic tools and dashboards to help you know in real time the effectiveness of your marketing and engagement activities.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

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Sales Pharma Pharma sales reps Medicine 52

World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Gone are the days, for the most part, of someone seeing a DTC ad and running to their doctor to ask for an Rx. This leads to a big problem.

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Side effects Prescription Marketing Pharma 193

Celeritas

OCTOBER 23, 2022

By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. Be flexible enough to effectively convey your message, whether to a top epidemiologist or a businessman. Improvisation is the key to leading productive sessions regardless of the type of attendees.

Medical science 40

Medical science Medical Specialization Doctors 40

Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? You were in pharma before so you sold drugs. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days. Do you have a team? Is it autonomous?

Patients 64

Patients Sales Medical sales Doctors 64

World of DTC Marketing

AUGUST 17, 2020

Pharma must bridge the gap between selling and becoming a resource for online health seekers. Again, I would expect that given that people are staying away from their doctor’s office. The question then becomes “where are pharma websites in this search for online health information?” Http, Www Internet Concept.

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Pharma Sales tools Side effects Marketing 230