World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S.

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Physicians Healthcare Healthcare Prescription 212

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

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Prescription Doctors Specialization Physicians 52

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. There is a new breed of pharma CEO coming I believe. Bob Bradway of Amgen bagged a $20.1

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Healthcare Healthcare Food and Drug Administration Pharma 162

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. and France regarding pharma-provided digital platforms. Three quarters of U.S.

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Healthcare Healthcare Doctors Pharma 59

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

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Pharma Healthcare Healthcare Physicians 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. For pharma, it can sometimes feel like a situation beyond their control.

Pharma 98

Pharma Physicians Marketing Insurance 98

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Medical Prescription Doctors Physicians 96

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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Healthcare Healthcare Food and Drug Administration FDA 227

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. Why does this happen?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

MAY 11, 2021

The COVID pandemic hopefully will be winding down soon and as people are returning to the doctors offices they are being diagnosed with a chronic health conditions, many of which can be prevented. The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. .

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Insurance Healthcare Healthcare Prescription 185

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. different doctors during their lives. In the U.S.,

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Prescription Medical Physicians Education 52

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Prior authorization is out of control. The result:?

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Insurance Doctors Government Physicians 263

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

Prescription 105

Prescription Medical Side effects Patients 105

Silver Line CRM

NOVEMBER 11, 2020

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . Prescription lift. Pharma marketers today are under plenty of pressure to deliver what customers want, when they want it. Insurance companies .

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Marketing Pharmaceutical Side effects Insurance 52

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Prescription refills. Health insurance profiles. In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. .

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Leads Patients Healthcare Provider Healthcare 109

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. health care system in history“.

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Retail Healthcare Healthcare Physicians 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Pharma marketing teams must be bold to keep building trust and long-term loyalty.

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Retail Healthcare Healthcare Marketing 97

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. I always have pointed instances in which pharma puts Wall Street first and patients second.

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Pharma Insurance Healthcare Healthcare 187

PM360

JULY 13, 2023

By fostering cross-stakeholder coordination and support across pharma brands, HCPs, pharmacies, and insurance companies, we can pave the way for better solutions that enhance adherence and, ultimately, improve patient outcomes. What if the industry were to incentivize persistence over new prescriptions?

Patients 98

Patients Medical Education Transportation 98

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Prescription refills. Health insurance profiles. In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass.

Medical 97

Medical Pharma Prescription Manufacturing 97

pharmaphorum

JANUARY 9, 2023

Higher income countries will also pursue plans to localise in 2023: Germany wants statutory health insurers to consider local production for drugs in tenders to prefer reliable European manufacturers, and the EU medicines strategy in March 2023 will ensure a future-proof and resilient system, reducing the EU’s dependency on third party countries.

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Medicine Healthcare Healthcare Pharma 91

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. 2 Particularly in our digital world, trust, like loyalty, is extremely difficult to build and very easy to lose. How are they different?

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Media Prescription Healthcare Provider Patients 52

Evolve Your Success

MAY 16, 2023

We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. By running it as a normal doctor’s office and making the visits easy to attend, not starting at 5:00 AM and closing at noon, we accept all insurances that will get credentialed with us, even Medicaid.

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Medical sales Sales Medical Doctors 52

Pharmaceutical Technology

FEBRUARY 1, 2023

This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season. Currently, GSK’s GSK 3844766A (RSVPreF3 OA) and Pfizer’s vaccine candidate RSVpreF (PF-06928316) may reach FDA approval first, having Prescription Drug User Fee Act (PDUFA) dates of May 3 and May 31, respectively.

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Pharma Pharmaceutical FDA Healthcare Provider 64

Evolve Your Success

NOVEMBER 28, 2023

We enable them to care for themselves by leveling the playing field and having a robotic device that essentially is like a portable doctor in a box to help assist them for themselves. Your sales reps are calling insurance companies or the payers. They are trying to get access to the C-Suite within those insurance companies.

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Medical sales Medical Sales Patients 52

World of DTC Marketing

JANUARY 5, 2021

system excels at serving people with private health insurance — but people lacking continuous coverage are almost four and a half times more likely to receive no preventive care at all and that costs us ALL. Thus, a multitouch approach is needed that includes the federal government, the AMA, insurers, and HCP’s.

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Healthcare Healthcare Insurance Doctors 189

World of DTC Marketing

NOVEMBER 30, 2020

It has to be a full-court press with HCP’s, insurers, pharmacists, and every other company involved in healthcare to tackle the health falsehoods killing people. During this time, it should also be noted that most pharma companies did nothing to stem the lies that lead to serious illness and death.

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Insurance Leads Healthcare Healthcare 210

Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. I mean probably the only real exception is in specialty pharma in terms of, underlying cost actually having gone up. Don (PMN): Hi welcome. Good morning, Dave. Dave (HR): Sure. Thanks for having me on.

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Healthcare Healthcare Marketing Pharma 40

World of DTC Marketing

MARCH 30, 2022

Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. in traditional categories like hospitals, prescription drugs and doctors, and clinical services through 2024, while pandemic-related effects like COVID vaccines, testing and treatment, and expanded Medicaid coverage fall off.

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Pharma Prescription Insurance Doctors 189