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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

The pharmaceutical supply chain can be a difficult and demanding system to manage. Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country.

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How pharma knowledge and marketing influences prescriptions written by doctors

eMediWrite

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. E-detailing, or physical LBLs in which a medical representative uses an online platform, or print input respectively to detail a pharmaceutical product to a doctor.

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How a Simple Conversation Changed My Approach to Pharmaceutical Sales

Contrarian Sales Techniques

I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. My client, Dr. Stevens, was already seated, reviewing some patient files. Many patients either forget to take their medication or stop altogether because of side effects."

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Personal responsibility in our healthcare

World of DTC Marketing

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Do pharmaceutical companies have a part in raising awareness of unhealthy lifestyles? But what happens when that isn’t the case?

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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know. and France regarding pharma-provided digital platforms.

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A New Era for Healthcare Delivery: The Impact of Telemedicine on the Concept of “Point-of-Care”

PM360

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives. Today, the U.S.