pharmaphorum
OCTOBER 11, 2022
While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.
World of DTC Marketing
JULY 16, 2020
Why is the healthcare industry staying silent? And today a Doctor posted this on Twitter. Yet, through this administration war on science, the healthcare industry has been as quiet as the still of the night. The post Why is the healthcare industry so silent? Phase 3 testing in 1000s of humans.
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pharmaphorum
DECEMBER 19, 2022
In our line of work, there is another type to watch out for – the healthcare influencer. There are numerous benefits for pharmaceutical companies in the healthcare influencer space. There’s just one challenge – healthcare influencers have different profiles compared to traditional Key Opinion Leaders (KOLs).
World of DTC Marketing
NOVEMBER 9, 2020
Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
World of DTC Marketing
JANUARY 4, 2021
Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.
pharmaphorum
OCTOBER 19, 2022
No doctor wakes up in the morning asking what your brand can do for them. That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. The post Every scientific message has a story.
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