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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Still, the gatekeeper continues to be their doctor.

Marketing 285
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Challenges of the Generic Drugs Market in Malaysia

Contrarian Sales Techniques

The film documents the efforts of activists, doctors, and patients to overcome these barriers and increase access to affordable treatment. However, there are still challenges, such as ensuring the quality and safety of generic drugs, as well as educating the public about their benefits.

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Pharmaceutical Patents: A Challenge for Malaysia

Contrarian Sales Techniques

These countries, known as "compulsory licensing" countries, have laws that allow the government to issue licenses to local companies to produce generic versions of patented drugs without the patent holder's permission. Some examples of compulsory licensing countries include India, Brazil, and South Africa.

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UK agency pilots biobank to study links between genetics and drug side effects

Pharmaceutical Technology

The Yellow Card biobank will launch as a joint venture with the UK-government funded entity Genomics England on June 1. According to the press release, the MHRA will be the first drug safety regulator in the world to pilot such a biobank.

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

Safety and Quality Control The safety and quality of medications are paramount when it comes to patient care. For example, an inefficient supply chain can cause delays in treatment and prevent doctors from being able to provide life-saving treatments to the patients who need it most.

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Steps to building a more patient-centric industry

pharmaphorum

It’s also important to partner with trusted people within minority communities, such as religious and government leaders that have the credibility needed to share clinical trial information to counter scepticism.

Patients 106